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Meredith Corporation unloaded Sports Illustrated for a mere $110 million last May. Marketing and brand development company Authentic Brands Group was the buyer. Authentic Brands, which owns licensing rights to companies like Juicy Couture and celebrities like Muhammad Ali, has zero experience running a media company. Given their need for help, the new owner of this classic title inked a deal with Maven in …
Continue Reading about Sports Illustrated Not Going to the Bloggers →
Today, ESPN introduces twelve new commercials from the iconic This is SportsCenter franchise. This marks the first time ESPN has debuted this many new This is SportsCenter spots at once and the date has significance, as it marks the network’s 40th anniversary. Several spots will debut across TV, digital and social while others will be seen primarily on digital and social channels. ESPN wrote the spots in house …
Continue Reading about 40 Years In, This Is Still The Same Wacky SportsCenter →
Why do brands spend many millions of dollars on stadium naming rights? Two words: captive audience. At FirstEnergy Stadium in Cleveland, Ohio, for example, Browns fans see countless brand impressions over the four-hour game day timeframe. It makes sense that many of these impressions are made by the host. FirstEnergy—whose 10 electric utilities form one of the nation’s largest investor-owned electric …
Continue Reading about Cleveland Browns Fans Unleash A Lot of Energy →
People love to compete. People love pro sports. People love to gamble. People love to win. Which explains why FanDuel exists. https://youtu.be/bxQMSxgQQoA https://youtu.be/-TUie2qtq4M Of course, it's not easy to win when you work for the man. It's never healthy to stuff your face full of encased meats. And flying coach is too often a royal pain in the …
Continue Reading about FanDuel Is For People Who Want To Win →
Fishing is one of my favorite recreational activities. Leaving the land and my screens behind to focus purely on the water and the fish in it is a physical and mental reprieve. For me and millions of people who love to fish, fishing is good medicine. Take Me Fishing TakeMeFishing.org, the website from Recreational Boating & Fishing Foundation, is sharing compelling stories that help motivate people to fish, …
Continue Reading about I Am An Angler, You Can Be An Angler Too →
The U.S. Women's Soccer team will play to win the FIFA Women's World Cup on Sunday. The stars on this outstanding squad are turning heads and earning new fans with their focused play. Some of these new fans are little girls with big dreams. Cue the Nike epic... https://youtu.be/hOVkEHADCg4 Like every other global mega brand, Nike dreams of future profits. The company also has a lot of internal work to do …
It's 2019 and people are finding their voice and claiming their power, particularly women of color. It's great to see. What is sickening to see is the federal government doing all it can to rip to shreds any law it can find that supports women or people of color. Sadly, these evil and corrosive behaviors are also found in corporate America. Sometimes, that's where the illest practices are incubated and …
Continue Reading about The Swoosh Gets Owned In This New Athlete-Led Takedown →
Is your sky Carolina blue? Do you fight for The Irish? Are you a Deamon Deacon? Have you been introduced at parties as a college sports nut? If you can say yes to any of the above, here's some good news. There's a new college sports network with your name on it, and it's coming to an oversized screen near you this summer. The much-anticipated ACC Network will launch Aug. 22, creating a new, …
Continue Reading about ACC Network Kicks Off On August 22nd →
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