Is your sky Carolina blue? Do you fight for The Irish? Are you a Deamon Deacon? Have you been introduced at parties as a college sports nut?
If you can say yes to any of the above, here’s some good news. There’s a new college sports network with your name on it, and it’s coming to an oversized screen near you this summer.
The much-anticipated ACC Network will launch Aug. 22, creating a new, dedicated home to bring fans closer to everything the conference has to offer.
Today, to coincide with the 2019 ACC Basketball Tournament, ESPN launches a new brand campaign to get fans fired up about the new network prior to its debut.
“We Do This” serves as a rallying cry for 15 fan bases and the ACC. With fast-paced editing and a cinematic approach, the campaign grabs fans’ attention and stokes pride in their schools.
Preacher, based in Austin, TX, is the creative agency for “We Do This.”
“As we developed this campaign, our goal internally has been to revel in the range of the ACC,” said Michelle Berry, Senior Director of Sports Marketing at ESPN. “We met that challenge by representing the uniqueness of the member schools while celebrating a dynamic conference that adds up to more than just the sum of its parts.”
About ACC Network
Owned and operated by ESPN in partnership with the Atlantic Coast Conference, ACC Network is a new 24/7 national network dedicated to ACC sports set to launch August 22, 2019. Approximately 450 live contests including 40 regular-season football games, 150 men’s and women’s basketball games, and 200 other regular-season competitions and tournament games from across the conference’s 27 sponsored sports will be televised annually, plus a complement of news and information shows and original programming.