Hotel In Australia Gives New Meaning To “Snap Happy”

Influencer marketing. Follower counts. Sponsored content. These are just a few of the phrases we can use to describe a promotional offer from 1888, a boutique hotel in Sydney. Instagram users with more than 10,000 followers can stay one night for free. Someone with 10K followers on Instagram has a ton of social influence. If […]

How To Become A Social Media Automaton In Three Simple Steps

How much good advice is simply too much good advice? 9 great ways to use images to increase #Facebook engagement! http://t.co/wLnKRGAwvA — Louise Myers (@Louise_Myers) September 11, 2013 On its own, one post is benign. Taken as a stack though, Tweets dipped in advice begin to degrade the experience of Twitter. Here, allow me to […]

Today on TV: Carmichael Lynch Sets the Temp for Movie Night

I made the editorial decision a few years ago to put the great majority of work samples from the industry up on our Facebook page and reserve AdPulp.com for more in-depth written pieces about important trends in MarCom. I’m wondering today if maybe this was an error in my judgement. If it was, it can […]

Innovative Use of the Platform: Quantrill’s Raid Reenacted On Twitter

If we let them, social media channels can turn into a mushy wasteland of unwanted advice and inane updates. But rotting apples do not define the orchard. Let’s look at the fruit on the trees. On the night of August 20, 1863, proslavery guerrillas from Missouri set off to attack the antislavery stronghold of Lawrence, […]

Shipping Titan Finds Its Brand Voice And Its Footing In Social Media

What does a Danish shipping magnate want with transparency and social media storytelling? Nothing, according to its management team in Copenhagen. That is, until the team was turned around by Anna Granholm-Brun, corporate brand manager at Maersk Group. According to MIT Sloan Management Review, California-native Granholm-Brun has been with Maersk for four and a half […]

Customer Service Defines Your Brand In A Way Advertising Never Will

Impatient, are we? Not so much by nature, but by digital design. If something takes a few seconds to load, for instance, we act as if we are being cheated of precious time. The powerful multi-way communication channels we now rely on have also reset expectations. Emails can sit there unanswered, but ignoring an Instant […]

Nordies Displays What’s “Popular on Pinterest” In-Store

Seattle-based retailer Nordstrom is extremely popular on Pinterest. The brand has 4.5 million followers there, compared to 270,000 followers on Twitter and 2.1 million likes on Facebook. According to Geekwire, the retailer is using their Pinterest popularity in a new test. At retail! The new experiment showcases the most popular “pinned” items from the retailer […]

When Will PR Grow Up And Be All It Can Be?

I see a lot of PR pitches, just like I see a lot of advertising. I don’t mind the over-exposure, because it is my job and my passion. However, I do mind especially crass and often repeated attempts to reach me, and the general lowering of standards industry-wide. According to Ragan’s PR Daily, the ratio […]