Adpulp
Advertising News and Know-How
By David Burn
I don't know what digital work Lars Bastholm and crew are recognizing with a Lion at Cannes this week. But I do know a site that deserves an award. Big time! SocialMediaDouchebag.net is not only strategically on point, it's executed beautifully. Let me share some of the site's pithy copy (and advice for Social Media Douchebags everywhere): Tip #425: Always include "Social Media Guru" in your Twitter bio. They won't …
Continue Reading about I Am 100% Serious About This Lack of Seriousness →
By David Burn
Matt Jones, director of strategy and planning for Jack Morton Worldwide, has little use for social media, or media of any kind. To him, media is just a channel, a conduit for what does matter--"people, ideas, stories and other real stuff." In his guest piece on Ad Age, Jones argues: Far from being interesting (unless you enjoy following mutually referencing bloggers who blog about blogging), social media is just an …
By David Burn
Trent Reznor is stepping out of the social media tar pit. The problem with really getting engaged in a community is getting through the clutter and noise. In a closed environment like nin.com a lot of this can be moderated away, or code can be implemented to make it more difficult for troublemakers to persist. It's tedious and feels like wasted energy doing that shit, but some people exist to ruin it for others - and …
Continue Reading about Reznor Points His Nail Gun At Social Media →
By David Burn
According to the third annual Deloitte Ethics & Workplace survey, 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social networks. However, employees disagree, as more than half (53 percent) say their social networking pages are not an employer's concern. That said, employees appear to have a clear understanding of the risks …
Continue Reading about What Did That Fool Say? And How Many “Friends” Does He Have? →
By David Burn
PORTLAND--Inside Nemo's cavernous warehouse space on Southeast Belmont an after work crowd is gathered drinking Mirror Pond, noshing on cheese and talking shop. Amber Case is here. Uncle Nate is here. Rick Turoczy is here. Everyone's gathered to learn the answer to this rhetorical question: Who Killed Social Media? image courtesy of Rick Turoczy Nemo's Dave Allen has an answer. Sort of. Allen makes a semantic …
By David Burn
Adweek and the San Francisco Chronicle are both reporting on Digg's new advertising format which will let site members collectively decide which ads are worth viewing and which ads are not. "We're democratizing content," said Mike Maser, chief strategy officer for the San Francisco company. "Why not let them have some control over the advertising experience?" Digg will charge advertisers on a cost-per-click basis, …
Continue Reading about Ads To Enter Digg’s Popularity Contest →
By David Burn
Best Buy is a company I loathe and will never support. The reason for my attitude is the $190 restocking fee Best Buy levied after I brought a PC back to the store in Lakewood, CO 18 hours after purchase. While Best Buy may have felt justified in that charge, I will never shop there again and I make it a point to to tell everyone I know what a horrible experience I had at Best Buy (seven years ago!). Given these …
By David Burn
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