Adpulp
Advertising News and Know-How
By David Burn
If we're to believe two European marketing execs, branded microsites may soon be a thing of the past. Here's the news from New Media Age: Prinz Pinakatt, the Coca-Cola Company's interactive marketing manager for Europe, said, "In some cases some of our campaigns won't need a coke.com-hosted site. In most cases these will still exist as it's the most obvious destination for a consumer, but it might only be a page …
Continue Reading about Social Sites, The New Watering Holes →
By David Burn
Nat Ives of Ad Age reports that large media companies are looking at ways to make money from the work they've done building an audience on social sites like Twitter. Companies are considering the paid Tweet route, but are on the fence about the idea. In the meantime... The New York Times Online has started selling packages of ads that appear specifically for visitors who arrive through social media such as Twitter …
By David Burn
Renny Gleeson is Wieden + Kennedy's global director of digital strategy. As such, he's jacked in to the machine big time. Yet, he remains just distant enough to see himself. There is something beautiful, terrifying and powerful about the rise of ambient intimacy, and our willing adoption of the latest and greatest tools to feed it. We feed it with our hearts and souls like a confessional booth after a Las Vegas …
By David Burn
Ian Schafer of Deep Focus, Noah Brier of Barbarian Group, Brian Morrissey of Adweek, and Alan Wolk got together at Morgan's Hotel in Manhattan last fall to discuss current issues in marketing communications. Thanks to the presence of video cameras in the room, we can now drop in on the conversation. The Social Media Bubble Part 3 of 3 from Hive Awards on Vimeo. …
By David Burn
Consumer packaged goods brands are losing share to less-expensive store brands, a fact that marketing execs working at CPG companies and their partners in agencies around the globe are trying to reckon with. According to eMarketer, and its new report there's hope for brands in online loyalty programs. In addition to regular e-mail communication, CPG marketers need to develop tactical social media hooks and integrate …
By David Burn
Chad Norman helps organizations supercharge their Web experiences at Charleston, SC-based Blackbaud, a software developer focused on the non-profit sector. Turns out his advice on how to use social tools is applicable way beyond the non-profit sector. Take a look: 50 Social Media Tactics for NonprofitsView more presentations from Chad Norman. …
Continue Reading about Mission-Driven Communications In The Social Space →
By David Burn
According to a new survey from RSW/US and Second Wind, agencies aren't using social media tools to their full advantage. Nearly three-quarters of the 212 agency leaders polled are connected to LinkedIn, 66 percent to Facebook and 56 percent to Twitter. But when asked how frequently they use each, the majority said no more than once a month. For example, 47 percent conceded that they never tweet, 7 percent said they …
Continue Reading about Coffee Is For Closers. Social Media Is For Openers. →
By David Burn
When Hill Holliday busted out their redesign of HHCC.COM, Baba Shetty said, "the site is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation." I really wasn't sure what that meant, but now I have a better idea. For one, Hill Holliday's Web team is writing custom headlines and inserting them into the header section of their new site. The headline a visitor sees …
Continue Reading about Hill Holliday Serves Us A Royale With Cheese →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer