Adweek and the San Francisco Chronicle are both reporting on Digg’s new advertising format which will let site members collectively decide which ads are worth viewing and which ads are not. “We’re democratizing content,” said Mike Maser, chief strategy officer for the San Francisco company. “Why not let them have some control over the advertising […]
Best Buy is a company I loathe and will never support. The reason for my attitude is the $190 restocking fee Best Buy levied after I brought a PC back to the store in Lakewood, CO 18 hours after purchase. While Best Buy may have felt justified in that charge, I will never shop there […]
Starbucks has 1,482,069 fans on Facebook and 183,729 followers on Twitter at the time of this post. But what does it mean to the bottom line? The New York Times reminds that “it is difficult to measure the effects of social media — a follower on Twitter does not necessarily translate to a daily Frappuccino […]
The New York Times’ Bits blog points to Nizmlab, Chunnel.tv and Video Antville as sterling examples of curated content. What’s interesting to note for our purposes here is how many commercials are being archived and presented to a global audience made up of people willing to spend their free time watching commercials. What other testament […]
Murphy-Goode Winery in Sonoma is offering someone A Really Goode Job. But first, that special someone needs to display amazing powers of Web 2.0hness. Something along these lines might do it: If you like how Dirty South Wine rolls, you can Vote for Hardy and help put him in his dream job.
The Field of Dreams call to action, “build it and they will come,” has turned out to be true for many Web services. However, the maxim for digital developers needs some tweaking. “Build it and they will come and pay to get in,” has a much nicer ring to it for those seeking to build […]
A lot of people are looking to social media advertising to perform (myself included). And a lot of people are starting to question whether in fact it does, or ever will, perform. Hotel consutlant, Michael Hraba, is questioning. I think a lot of hotels that set up a (Facebook) page, have absolutely *ZERO* idea how […]