Adpulp
Advertising News and Know-How
Pinterest wants more makers to make more pins on its visually-rich social media platform. More pins lead to more views and more interest from advertisers. It's a business. Andréa Mallard, the firm's CMO wrote a letter about what's moving her and the brand forward today. These days, by lunchtime, I feel like I’ve felt all the feelings I’ve ever known. From heartbreaking headlines to infuriating soundbites to …
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Is Facebook the doom machine? The Social Dilemma, a new documentary-like film from Netflix, makes the case. https://youtu.be/uaaC57tcci0 One of the technologists in the film, Jaron Lanier, makes the case (in the film and in many other instances). To varying degrees, we all make our cases against F to the B. Some of us quit the platform if we can. We tolerate it if we can not. Others enjoy the …
"Karen" wants her privacy. Come to think of it, so does "Ken." https://youtu.be/-l61NE0eqkw I like this commercial because it is awkward. For me, peak awkward happens when the coworkers speak in emoji. "Read heart emoji. Blue heart emoji. Puke emoji!" The spot offers the technorati a funny takedown of the quantified life and a well-earned poke in our social sharing ribs. Oddly, the heartbeat rate and the …
Who do you want to program your screens? Who do you want to take you for a digital ride? It's a fundamental question for consumers of information. When you choose the social media platforms as your answer, you become the product that they monetize via your daily obsessions and rapt attention, which is now the default position for millions of "thought workers," thanks to the power of the scrolling spell. When you …
Ford built the Bronco from 1966 to 1996. Collectors of the mid-size SUV have pleaded with Ford to return the Bronco to its lineup. Their requests are being answered. The Bronco, which will be assembled at Ford's Michigan Assembly Plant in Wayne, will go on sale next year. The new 2021 Ford Bronco reveal event is scheduled for 8 p.m. Monday, introducing two-door and four-door Bronco models as well as a smaller …
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In 2018, Coca-Cola launched #RefreshtheFeed giving its social media accounts a complete factory reset. Coca-Cola's new social strategy was “rooted in optimism, uplift, and connection.” Now the beverage icon is going to pause paid and organic posts on all social media platforms globally for at least 30 days, effective July 1. Chairman and CEO, James Quincey, says a dedicated cross-functional and cross-continental …
Hit pause on hate. That's the call-to-action issued on June 17, by the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL. Their new Stop Hate for Profit campaign asks businesses to suspend advertising on Facebook’s services during July. The campaign’s partners, including Color of Change, Common Sense, Free Press, and Sleeping Giants, assert that the social-media …
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Some people and brands took the day off yesterday. They didn't fill their social media timelines with promotional material. Instead, many opted to place a black rectangle in their stream as a way to show solidarity with the anti-racist, anti-fascist movement. Of course, many brands had no business wading in these waters. For example: Want to really stand for racial justice? Change your name. …
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