It’s #FlashbackFriday. Let’s return in time to August 31, 1997. On this day, Tom Peters’ article, “The Brand Called You” was published in FastCompany. Peters is a famous consultant, speaker, and writer. Nevertheless, the thinking in his seminal piece has not aged well. Let’s have a look: …You’re not defined by your job title and […]
Social Media
Are You Prepared for South By Southwest?
I first made my way to South By Southwest in March of 2003. The conference, the city of Austin, and the creative industries have all changed considerably since then. It was just 16.5 years ago, but in our accelerated, digitally-disrupted world things happen fast. To make my point even clearer, when I first attended South […]
How To Succeed on LinkedIn, According to Kathy Hepinstall Parks
Satire is salve for the witty. Novelist, Creative Director and Freelance Copywriter, Kathy Hepinstall Parks, is witty. This is how she rolls on LinkedIn: Her second point makes me laugh: “Talk about brand identity, brand engagement, brand evangelism, and what Brandeis taught you about branding with brandy.” Clearly, LinkedIn is laughable at times; yet, millions […]
Common Problems Call for Comprehensive Solutions
Digital media is one of those inventions, like television, with the potential to change the world for the better. Instead, many digital spaces have become a cesspool, and a cesspool is an unhealthy place for marketers wanting to connect with future customers. Meet GARM Some of the world’s largest advertisers including Adidas, Diageo, Mars, Procter […]
Bud Light Introduces A New Generation To A Classic Strain of Comedy
Serial content is the best content. Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new “Internet Heroes of Genius” spots on their YouTube channel. Bud Light has long had a well-honed sense of humor. What’s changed is […]
Summer’s Here, Get Ready To Ring “The Bell”
Tacos are comfort food. Now, one of the largest sellers of tacos in America is taking comfort to the next level. The Bell: A Taco Bell Hotel and Resort is opening for a limited time in Palm Springs this August. The Bell will be an immersive experience designed to celebrate and pamper the world’s biggest […]
