Facebook is dominant. Therefore, when Facebook goes off the rails, as it has again in 2018, it’s a big story that needs more definition. Before we delve in, let’s look back a few years… Did you know that the National Security Agency and the FBI teamed up in October 2010 to develop techniques for turning […]
Social Media
I’ll Meet You In The Internal Creative Review
“Thinking a lot about less and less And forgetting the love we bring…” –Hunter/Garcia The ad business can take a toll on a person. The ad business can also reward a person financially, and some would argue, creatively. Because money and industry fame are on the line, people working in advertising tend to take it […]
For Better Advertising Conversations, Join Adpulp’s Closed Group on Facebook
The Web is the new Wild West — lawless, full of overly eager trespassers and hyped to a point of absurdity. Yet, there is always the potential for human empowerment and business growth waiting patiently around the digital corner. To cut back on the lawless and overly eager part, millions of people are increasingly turning […]
Oddly, Workplace Ghosting Is The Trend That Reveals
Do you know what ghosting is? It started with online dating, but the practice of disappearing in the middle of a project you’re working on, or a job interview you’re in the middle of, is now widespread. It’s a sickening trend and its end is not now in sight. The LinkedIn post I made about […]
Nike Just Did It
Dan Wieden and his ad agency are many different things to many different people. As far as I’m concerned, he’s the copywriter’s copywriter. His game-changing tagline for Nike has always summed up the sports brand in three perfect syllables. Just Do It. The brand mantra is now 30 years old and Nike wants to let […]
Social Media Managers Are Brand Activists, Not Chorus Girls
Wired’s Jessi Hempel says what no one wants to admit: Women are preferred over men for social media management roles. Social media managers usually command less respect than PR managers, while taking on responsibility for an increasingly important distribution channel. The career has been referred to as the Pink Ghetto. Between 70 and 80 percent […]
Spotify’s In-House Creative Team Is Raising The High-Bar
Spotify was named Ad Age’s “In-House Agency of the Year” in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let’s take a look at some of Spotify’s creative output… The brand turned popular playlist RapCaviar into a sub-brand “that could meaningfully connect with artists […]
What Marketers Can Learn from Hootsuite Academy
Have you heard of Hootsuite Academy? The software company offers an array of educational offerings—including both free and paid social media courses. Hootsuite Academy offers social media training for teams and individuals. The training regimens appear to be a smart brand extension and a deep dive into brand utility (that flawlessly connects back to the […]
Minute Maid Questions What Good Is, Decides, “this is GOOD”
Do you see picture-perfect people enjoying picture-perfect moments everytime you log on to social media sites? How does the highlight reel from other people make you feel? Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” Minute […]
Publish Authoritative Content That Adds Value, Or No One Will Care
No. You’re not imagining things. Content fatigue is real. According to a new study from BuzzSumo that looked at 100 million posts published in 2017, social sharing of content has been cut in half since 2015. That’s a steep decline in a short period of time. We can blame poor quality and an increase in […]
