No. You’re not imagining things. Content fatigue is real. According to a new study from BuzzSumo that looked at 100 million posts published in 2017, social sharing of content has been cut in half since 2015. That’s a steep decline in a short period of time. We can blame poor quality and an increase in […]
Social Media
Social Media Is A Breeding Ground For “Sowing Discord”
Buying followers—real or fake—on Twitter and other social media platforms has been an irritating problem for years. The shady firms who offer these services play the vanity card to perfection and it works. It works because we are human and humans need to organize. Like wolves, we need a pack leader, and people mistake high […]
This Is Brand Storytelling
Leo Burnett is doing something smart on Instagram. The agency is using the platform to showcase its people in their natural settings. The images, like most photos on Instagram, are not from a formal photo shoot. They’re casual snapshots, supported in some cases by Q+A in the comments. For example, creative director Scott Smith, in […]
Word of Mouth Marketing Association Swallowed Up By Big ANA Fish
The Association of National Advertisers (ANA), one of the oldest and most venerated trade association in the marketing industry, today announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA). A big (and great) day for @WOMMA and @ANAmarketers! Huzzah!https://t.co/U0218eXZk7 — Spike Jones (@spikejones) January 3, 2018 Founded in 2004, […]
Confident Carolers Sing Spirited Songs of Holiday Savings
A recent SunTrust survey indicated that 43 percent of Americans feel pressured to overspend during the holidays, suggesting that financial anxiety is taking its toll on many Americans. SunTrust has an answer in its onUp Challenge, a free, gamified program from SunTrust that helps players make real progress toward financial goals – especially during the […]
Brevity Is The Soul of Wit, But Not On Twitter, Not Anymore
Twitter doubled down on its character limit this week. Users of the social media platform are now able to update in 280 characters—twice the previously allotted character count. The news isn’t going over particularly well in certain circles. At least two literary lions loathe the change. Twitter’s destroyed its USP. The whole point, for me, […]
Sunday Showdown: Don Trump Versus The NFL
Today is an historic day in the National Football League. In addition to today’s slate of games, there’s a media game being played by Don Trump. It’s another game he can never win. On Friday, the President of the United States—in an effort to stir up more racial and class hatred—called NFL players who take […]
Greasy Pizza Is All Good On Instagram
Pizza is a wonderful culinary creation and one of America’s most beloved foods. Pizza practically sells itself—even when it’s greasy and kind of gross. Take Domino’s and the brand’s hyper-authentic approach on Instagram. When your pepperoni pizza is on point. 🙌 A post shared by Domino's Pizza (@dominos) on Sep 8, 2017 at 6:12am PDT […]
Hey Brother, Your Stock Photography Is Showing
Stock photography and videography is the bane of any respectable art director’s existence. Or is that a tired old fable that makes little sense today? The knock on stock has always been that anyone can use it and everyone does. Yet, there’s no law against using stock well. The “Generic Millennial Ad” above was created […]
Social Media Marketing Is Fast; Control Freaks Step Back
If @Apple’s brand team applied itself in social media channels, its flock of fanboys and fangirls would be all over it. Whether Apple needs social media to create or sustain interest is questionable, which may explain why the company that works in a new spaceship-like building barely deigns to dabble in the medium. Tim Nudd […]
There’s Hot Sauce, And There’s Hot Sex (Which, In Certain Conditions, May Sound Alike)
Tabañero and LA-based creative agency Pitch are out with a new regional advertising campaign, now running in California and Florida. It’s the first brand campaign for the hot sauce company. Apparently, Tabañero’s intense flavors make ‘foodgasms’ possible. I’ll need to test the product before I can endorse that point of view. Pitch also found a […]
O, Say Can You Swim?
Swimming is one of the best exercises known to man and an essential survival skill. It’s also a lot of fun. Appearing online, on social media and in swim clubs across the country, these posters are part of the USA Swimming’s “Swim Today” campaign from Colle McVoy in Minneapolis. As competition for kids’ time continues […]
