• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Adpulp

The Chronicle of Bright Ideas

  • About
  • Featured Creative
  • Ad People
  • Content
  • Social Media
  • Political Advertising
  • Media Trends
  • Contact

Social Media

This Is Brand Storytelling

January 19, 2018 By David Burn

Leo Burnett is doing something smart on Instagram. The agency is using the platform to showcase its people in their natural settings. The images, like most photos on Instagram, are not from a formal photo shoot. They’re casual snapshots, supported in some cases by Q+A in the comments. For example, creative director Scott Smith, in […]

Word of Mouth Marketing Association Swallowed Up By Big ANA Fish

January 3, 2018 By David Burn

The Association of National Advertisers (ANA), one of the oldest and most venerated trade association in the marketing industry, today announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA). A big (and great) day for @WOMMA and @ANAmarketers! Huzzah!https://t.co/U0218eXZk7 — Spike Jones (@spikejones) January 3, 2018 Founded in 2004, […]

Confident Carolers Sing Spirited Songs of Holiday Savings

November 21, 2017 By David Burn

A recent SunTrust survey indicated that 43 percent of Americans feel pressured to overspend during the holidays, suggesting that financial anxiety is taking its toll on many Americans. SunTrust has an answer in its onUp Challenge, a free, gamified program from SunTrust that helps players make real progress toward financial goals – especially during the […]

Brevity Is The Soul of Wit, But Not On Twitter, Not Anymore

November 8, 2017 By David Burn

Twitter doubled down on its character limit this week. Users of the social media platform are now able to update in 280 characters—twice the previously allotted character count. The news isn’t going over particularly well in certain circles. At least two literary lions loathe the change. Twitter’s destroyed its USP. The whole point, for me, […]

Sunday Showdown: Don Trump Versus The NFL

September 24, 2017 By David Burn

Today is an historic day in the National Football League. In addition to today’s slate of games, there’s a media game being played by Don Trump. It’s another game he can never win. On Friday, the President of the United States—in an effort to stir up more racial and class hatred—called NFL players who take […]

Greasy Pizza Is All Good On Instagram

September 8, 2017 By David Burn

Pizza is a wonderful culinary creation and one of America’s most beloved foods. Pizza practically sells itself—even when it’s greasy and kind of gross. Take Domino’s and the brand’s hyper-authentic approach on Instagram. When your pepperoni pizza is on point. 🙌 A post shared by Domino's Pizza (@dominos) on Sep 8, 2017 at 6:12am PDT […]

Hey Brother, Your Stock Photography Is Showing

September 6, 2017 By David Burn

Stock photography and videography is the bane of any respectable art director’s existence. Or is that a tired old fable that makes little sense today? The knock on stock has always been that anyone can use it and everyone does. Yet, there’s no law against using stock well. The “Generic Millennial Ad” above was created […]

Social Media Marketing Is Fast; Control Freaks Step Back

August 13, 2017 By David Burn

If @Apple’s brand team applied itself in social media channels, its flock of fanboys and fangirls would be all over it. Whether Apple needs social media to create or sustain interest is questionable, which may explain why the company that works in a new spaceship-like building barely deigns to dabble in the medium. Tim Nudd […]

There’s Hot Sauce, And There’s Hot Sex (Which, In Certain Conditions, May Sound Alike)

July 27, 2017 By David Burn

Tabañero and LA-based creative agency Pitch are out with a new regional advertising campaign, now running in California and Florida. It’s the first brand campaign for the hot sauce company. Apparently, Tabañero’s intense flavors make ‘foodgasms’ possible. I’ll need to test the product before I can endorse that point of view. Pitch also found a […]

O, Say Can You Swim?

June 29, 2017 By David Burn

Swimming is one of the best exercises known to man and an essential survival skill. It’s also a lot of fun. Appearing online, on social media and in swim clubs across the country, these posters are part of the USA Swimming’s “Swim Today” campaign from Colle McVoy in Minneapolis. As competition for kids’ time continues […]

Dodge Flexes Its Muscle Cars On Social

June 15, 2017 By David Burn

Content and social media marketing get beaten up by old school ad men for focusing on “the conversation,” instead of the sales pitch. I think the reality is a bit different than the reported complaints. Car companies, real estate companies, clothing companies, restaurants, and hotels all use social media to share their assets with the […]

Unchosen Fish Sing The Blues

June 7, 2017 By David Burn

Legal Sea Foods, the Boston-based, family-owned and operated restaurant group that has 30+ locations along the East Coast, is picky about the fish it sources and serves. In the three spots from DeVito Verdi, fish lament that they just aren’t good enough to be selected by Legal Sea Foods. Thankfully, the Blues heals all, even […]

  • « Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • …
  • Page 23
  • Next Page »

Primary Sidebar

About

The Chronicle of Bright Ideas.

Edited by David Burn in Austin, Texas.

“World’s greatest ad blog.” –Vinny Warren

See our About page for more.

Navigate by Topic

Sponsors

Breaking News

  • Your Dog Could Be The Early Times Dog February 20, 2019
  • Hiring, Retaining and Promoting People of Color Is A Great Start February 20, 2019
  • Our Relationship To Money Is Changing, Visa Wants To Talk About It February 19, 2019
  • Grandma Is A Freedom Fighter February 19, 2019
  • Sonic Branding And The Sound of Newly Minted Money February 18, 2019
  • Love Your Mondays, Or Be The Office Outcast February 18, 2019
  • What’s Ailing Retail (And What Does It Mean)? February 17, 2019
  • YETI Presents Derrick Begay, Navajo Cowboy February 15, 2019
  • The Answer to Your Protein Problems? Lean Meat February 14, 2019
  • Prepare To Lift Your Cognitive Ceiling February 13, 2019
  • “Savvy” Looks at Society’s Fakeness, and Advertising Looks Good In Comparison February 7, 2019
  • Become A Premium Sponsor and Captivate The Adverati February 5, 2019

Get Adpulp in Your Inbox

Receive an email notification when we publish a new article.

Connect

Follow Us on FacebookFollow Us on TwitterFollow Us on YouTubeFollow Us on E-mailFollow Us on RSSFollow Us on LinkedIn

Footer

What People Are Reading

  • Our Relationship To Money Is Changing, Visa Wants To Talk About It
    Our Relationship To Money Is Changing, Visa Wants To Talk About It
  • Aftermarket Mods Take The 2019 RAM 1500 To Incredible New Places
    Aftermarket Mods Take The 2019 RAM 1500 To Incredible New Places
  • Sonic Branding And The Sound of Newly Minted Money
    Sonic Branding And The Sound of Newly Minted Money
  • YETI Presents Derrick Begay, Navajo Cowboy
    YETI Presents Derrick Begay, Navajo Cowboy
  • Nostalgia At Ten, Along With A Renewed Focus
    Nostalgia At Ten, Along With A Renewed Focus

Search the Site

Hours & Info

Off Madison
[email protected]
Always on.