Satire is salve for the witty. Novelist, Creative Director and Freelance Copywriter, Kathy Hepinstall Parks, is witty. This is how she rolls on LinkedIn: Her second point makes me laugh: “Talk about brand identity, brand engagement, brand evangelism, and what Brandeis taught you about branding with brandy.” Clearly, LinkedIn is laughable at times; yet, millions […]
Social Media
Common Problems Call for Comprehensive Solutions
Digital media is one of those inventions, like television, with the potential to change the world for the better. Instead, many digital spaces have become a cesspool, and a cesspool is an unhealthy place for marketers wanting to connect with future customers. Meet GARM Some of the world’s largest advertisers including Adidas, Diageo, Mars, Procter […]
Bud Light Introduces A New Generation To A Classic Strain of Comedy
Serial content is the best content. Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new “Internet Heroes of Genius” spots on their YouTube channel. Bud Light has long had a well-honed sense of humor. What’s changed is […]
Summer’s Here, Get Ready To Ring “The Bell”
Tacos are comfort food. Now, one of the largest sellers of tacos in America is taking comfort to the next level. The Bell: A Taco Bell Hotel and Resort is opening for a limited time in Palm Springs this August. The Bell will be an immersive experience designed to celebrate and pamper the world’s biggest […]
Data Predators and Surveillance Capitalists Get “T Boned” at SouthBy
Legendary musician and music producer T Bone Burnett came to SXSW 2019 to slay digital demons. I highly recommend that you make some time to watch his keynote and/or read the text of his speech. It may shake you awake. There is so much to digest in Burnett’s speech that no recap is going to […]
Guy Kawasaki, Brand Evangelist in Chief
Guy Kawasaki is the chief evangelist of Canva, brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business at UC Berkeley. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and several more books, including his latest, Wise Guy: Lessons from a Life. Kawasaki is using Canva to its fullest to help promote […]
Can We Quit All the Quitting, Already?
When the content firehose drowns a person in noise and distortion, it’s natural for the person to flee. To say enough already and quit. You may have heard that people have been leaving Facebook in droves. Some of your friends and family may have vacated the digital premises. Many Facebook users have begun to rethink […]
Resolutions Time: Facing Up to Facebook’s Perennial Series of Shortcomings
Facebook is dominant. Therefore, when Facebook goes off the rails, as it has again in 2018, it’s a big story that needs more definition. Before we delve in, let’s look back a few years… Did you know that the National Security Agency and the FBI teamed up in October 2010 to develop techniques for turning […]
