An Opportunity for Brands: Original Digital Video #ODV

“What are you watching?” It used to be a simple question with easy answers like, “The Love Boat.” Thanks to the media omniverse, it’s a bit more complicated today. A quarter (24%) of the American adult population—an audience of 59 million strong—is turning to original digital video programming at least once a month, according to […]

Holy Tongue Cleaners, Orabrush Team Spins Off

Brands need YouTube content and advertising, but where do they turn to procure this modern form of communications currency? Ad agencies are changing, but few have crossed the bridge from making TV for a passive audience to making video for an active, empowered audience. One way to find a video provider is to discover who […]

Does Your Facebook Group Encourage And Support Real Life Interactions?

The platform that creates the stickiest bonds between users wins. Facebook wants to win. In this piece for Facebook Groups, the human bonds formed at Donda’s House – the non profit inspired by Kanye West’s mother, Donda West, are featured. Facebook tapped Persuade director Michael Marantz to help tell a story about an incredible group […]

Laphroaig Scotch Welcomes Your Opinion In Socially Powered Sampling Campaign

With Halloween just around the corner, Laphroaig Scotch is getting in the spirit. Let’s hear these unscripted, somewhat spooktacular, focus group responses to the unique taste of Laphroaig. To pair with the video, Laphroaig has also created a new cocktail to enjoy this Halloween. Laphroaig Trick or Treat Ingredients: 1 1/2 parts Laphroaig 10-Year-Old Single […]

Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There

Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions. Okay, let’s meet […]

Columbia Sportswear Films Brand Advocates On Field Trip In Jordan

Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […]

See All This Content? I Also Provide It To Clients

“Keep your day job, until your night job pays.” -Hunter/Garcia If there is one lesson I might share with you from nearly a decade as an ad blogger, it is this: Do not start with a blog and then go looking for a business to support it. Business first, then blog. The reality is I […]