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Based On The Book By Erik Qualman

Erik Qualman is back with a second edition of his Social Media Revolution, a state of the media report. One of the salient points that grabs me here is the idea that Generation Y and Z consider email passé, and that some universities have stopped distributing email accounts to incoming students. In fact, Boston College ceased the practice in 2009. Buy Qualman's book, Socialnomics, from Amazon.com. [via Mitch Joel] …

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The Social Space And Small Business Are Great Dance Partners

I've been thinking a lot about how well suited social media marketing is for small business, for small businesses are actually social in real life. With that in mind, I took note of April's Confidence Indicator from DiscoverCard. Some of the key findings in the report include: In 2007, 22 percent of small business owners were members of an online social networking community such as Facebook, Linked-In, My Space or …

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She Likes, He Likes

Levi's really likes Facebook's new "Like" button. In fact, the San Francisco denim king likes the new FB functionality so much, it decided to place "Like" buttons throughout its new online "Friends Store." According to Clickz, Levi's has placed a Like button next to every SKU in their "Friends Store" so you can tell yourself and all your Facebook friends which Levi's style you like best. Megan O'Connor, director of …

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Tacoma’s Twitter-Friendly Hotel

According to Tacoma News Tribune, Twitter, tweets and a tweet-up are good for business. The paper came to this conclusion after 120 people gathered at Hotel Murano in downtown Tacoma last night for the city's first major commercial tweet-up. "It's fun if you can meet people face-to-face," said Dina Nishioka, spokeswoman for Provenance Hotels, the Portland-based owners of downtown Tacoma's Hotel Murano. "This is great …

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Social Media Examined In Academic Setting

PORTLAND--Social Media Club PDX and Portland State University teamed up to present their quarterly Digital Marketing Breakfast this morning at Smith Memorial Student Union. Carri Bugbee, principal of Big Deal PR, asked me to be "the ad guy" on the panel, and to speak about how people in the industry might migrate from traditional advertising to digital marketing. image courtesy of Flickr user, @UncleNate Daniel …

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Self-Promo Contest Leads Winners To Self-Congratulation Festival

Bridge Worldwide in Cincinnati has a Burning Question for you: Are you a Marketing Revolutionist? If you are, and you enter Bridge's Burning Question contest, you could win a trip to Cannes for the 2010 Cannes Lions International Advertising Festival. We want to bring two people who are just as passionate about changing marketing as we are -- but who might not have the resources to get there on their own. We are …

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Vying For Position In The Social Media Game

Pete Blackshaw, exec VP of Nielsen, asks in his latest Ad Age column, "Who owns social, anyway?" Agencies and supplier networks are all storming the "social media" center: PR firms see social as an extension of their birthright in influencer marketing; ad agencies see it as a new frontier of high-impact ad impressions (for example, earned media); the growing crop of word-of-mouth agencies and buzz-monitoring firms …

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