I've been waiting to see what Iain Tait would bring to Wieden+Kennedy, aside from another British accent. Well, the waiting is over... Marshall Kirkpatrick of ReadWriteWeb is giving much credit to Tait for Old Spice's "Man on a Horse" personal video responses, which is fast becoming the social media marketing story/campaign of the year. Iain Tait, Global Interactive Creative Director at Wieden, is leading the effort. …
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