Dan Patterson, Digital Platform Manager for ABC News Radio in New York is taking a break, however short, from social media, a.k.a. the incessant need to manage his online presence. I think it's important to note that the web only has the power we give it, and that we should use it in ways that FEEL organic and right. And so that's what I am doing. Patterson's making a good move in my opinion. It's one I could learn …
Here’s A Story For You
I read something on BFG Blog last week that disturbed me. Edward Boches, chief creative officer at Mullen, in an unwatchable interview from SXSW, says: We're not in the business, necessarily, of telling stories anymore. We may be in the business of inspiring others to tell stories for us, soliciting their participation in the telling of stories, or perhaps allowing them to become the story themselves if you think in …
Hundreds Gather At #SoFresh To Further Their Knowledge of Social Media Best Practices
PORTLAND--It's raining hard this morning, but there are no dampened spirits inside the Doubletree Hotel's conference rooms. Jason Keath is seeing to that. He's the event organizer from North Carolina, here in Portland to put on Social Fresh, a conference about social media. Social Fresh is also playing in St. Louis, Tampa, Nashville and Charlotte. And word is definitely out, for people from as far away as Boston and …
Juggle This: Brand Curated, Produced And Sponsored Content
John Winsor, CEO of Boulder-based crowdsourcing agency Victor & Spoils tells an interesting story on his personal blog about a friend who in the outdoor equipment industry. According to Winsor, his friend's company is well supported by its customers, some of whom have posted popular fanmercials on YouTube. (Yes, I just made that word up.) People, who love his brand, are making their own spots by the hundreds. And, …
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Small Businesses Don’t Like Rogue Consumers’ Negative Opinions
Consumer generated content gets a lot of media attention these days, but there's one form of CGC that's generating bad feelings and legal action. According to The New York Times, consumer review site, Yelp, has been hit with three class-action lawsuits from businesses claiming that Yelp sales representatives tried to press the businesses into advertising by offering -- or threatening -- to manipulate reviews. It's a …
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Thousands Of Followers, But A Handful Of Friends
Umair Haque, Director of the Havas Media Lab, wasn't very popular with the digerati last week in Austin, but his article about the social media bubble on Harvard Business Review is sparking some interest. The "relationships" at the heart of the social bubble aren't real because they're not marked by mutual investment. At most, they're marked by a tiny chunk of information or attention here or there. ...because those …
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Engage: A Deep Dive Into The Social Media World Of Today
I'll readily admit I'd never heard of Brian Solis when I received a copy of his new book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. But I suppose when Ashton Kutcher writes the foreword to your book, like he did here, you can do what Solis does and describe yourself as "one of the most prominent thought leaders in social media" as well as a "digital …
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Friends Don’t Let Friends Pay Retail
SocialBuy is a new "social buying" site offering vouchers for discounts on luxury products and services often from retailers that have never before discounted -- but now must in order to stay afloat in this economy. Naturally, the company wants to use social media to spread its social buying message. That was interesting... This is how it all works. SocialBuy negotiates "unbelievable local deals," (currently only in …
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