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Advertising News and Know-How
KLM Royal Dutch Airlines isn't just delivering you to Europe's finest destinations, the airline wants to hook you up in the sky, as well. According to USA Today, KLM is launching a "meet and seat" service early next year that will let passengers tap their social media accounts and pick seatmates based on similar interests. Travelers will be able to link Facebook and LinkedIn profiles to their check-in …
Continue Reading about Not All Social Media Solutions Are Social, Or Solutions →
What role does social media play in the hiring process? According to MBAOnline, social media is how hiring gets done in this day and age. Maybe they're correct, and maybe their data needs some scrutiny by ball busting number crunchers. I'm not buying the stats in this infographic. Are you? As Media Bistro points out, "an eyebrow-raising 36,600,000 Americans used social media to find work, representing …
Continue Reading about Social Media Is Money, When You Learn How To Milk It →
According to Trend Hunter, Samsung and social media agency Jam teamed up to promote the Samsung Galaxy Note, a smartphone-tablet hybrid device with an advanced ‘S’ pen that allows for detailed drawings and sketches. The "Create My Tweet" campaign features illustrators Rose Stallard, Steven Wilson, Danny Sangra and Natasha Lawill. Here's a bit more content from Rose Stallard... I like the campaign, …
Continue Reading about A Handset For Illustrators And People Who Like To Draw →
Social commerce is about to explode. According to Booz and Company, social commerce will be a $30 billion dollar opportunity by 2015. Tretorn is one brand that's busy pursuing the gold at the end of the social rainbow. With the help of Moontoast’s Distributed Social Commerce platform, Tretorn launched a series of social commerce campaigns on their Facebook page with order conversion rates as high as …
Today at the Seattle Interactive Conference the discussion was focused on all things digital. But among the vendors in the conference hall was a seemingly old school idea: a new magazine, online, and offline, called The Social Media Monthly. Now on its third issue, and available at newsstands across the country, the magazine contains thinkpieces and other articles hitting many of the popular topics affecting …
Continue Reading about The Social Media Monthly Brings The Conversation Back To Print →
While social media is a key part of almost every agency's offerings, a number of agencies are now launching separately branded and operated social media entities, according to DMNews. Ahead of the curve is shopper marketing agency Mars Advertising, which created Collective Bias more than two years ago to tap the power of bloggers and social media influencers. The articles also makes note of Merkle Connect, …
Continue Reading about Social Isn’t Corn, So What’s It Doing In A Silo? →
Socialistic CEO Colleen DeCourcy sat on a panel during Ad Week in New York last week that was hosted by Wired.com's John Abell. According to Adweek, Abell wondered if the multi-billion dollar advertising business on social networks is sustainable. DeCourcy argued that brands should be using social media for bigger ventures than simple micro-targeting. “Social is more than creating an experience with a friend. It …
Bal Harbour Shops invited people to its Fashion Night Out event last week, but only if they have Klout scores of 40 or higher. Exclusivity is nothing new in our culture, but basing status on a Klout score is. There's much debate about the value of Klout and social influence, in general, but let's look more closely at the marketing problem and solution. Sherilynn Macale of The Next Web, interviewed …
Continue Reading about If You’re Somebody Online, You’re In →
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