Facebook Is Where The Shoppers Are, And Increasingly It’s Where The Shops Are

Social commerce is about to explode. According to Booz and Company, social commerce will be a $30 billion dollar opportunity by 2015.

Tretorn is one brand that’s busy pursuing the gold at the end of the social rainbow. With the help of Moontoast’s Distributed Social Commerce platform, Tretorn launched a series of social commerce campaigns on their Facebook page with order conversion rates as high as 9.4%.

To increase engagement, Tretorn used Moontoast’s Distributed Store for Facebook and made each campaign an event, focusing on key strategies including time-sensitive offers, curated product offerings, and exclusivity. Offers were teased through the news feed before they were actually launched, and the Tretorn fan dialog continued throughout the offer duration.

Moontoast CEO, Blair Heavey. “Tretorn believes, as we do, that social commerce is more than E-commerce on social networks. Social commerce represents the convergence of customer relationships, influence, affinity, loyalty, conversation, and – of course – commerce. ”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.