Not All Social Media Solutions Are Social, Or Solutions

KLM Royal Dutch Airlines isn’t just delivering you to Europe’s finest destinations, the airline wants to hook you up in the sky, as well.

According to USA Today, KLM is launching a “meet and seat” service early next year that will let passengers tap their social media accounts and pick seatmates based on similar interests.

Travelers will be able to link Facebook and LinkedIn profiles to their check-in information; though KLM says the service will be available to all passengers checking in online, travelers can choose whether or not to make their profiles publicly available.

Rebecca Cullers of Adfreak is not impressed.

It’s going to be a total sausage fest. What’s that? People might use it to network? I’ll believe that when they manage to make decent airline food. But next time I travel KLM, I might opt in anyway. After I change my profile picture to a baby vomiting on a dog, that is.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.