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Rajesh Setty is an entrepreneur, author and speaker based in Silicon Valley. He also contributes to American Express OPEN Forum, where I found this gem. Seven Unwritten Rules of Social Media 1. Connection does not imply permission 2. Access does not imply entitlement 3. Activity is not productivity 4. More is not better 5. Reciprocation is optional 6. Amplification without accomplishment is futile 7. …
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MUKILTEO—Jordan Williams, Manager of Digital Engagement at REI, is in front of a packed house at BlogWell, north of Seattle, to share what the company has been doing to bring social media marketing down from the corporate level to the store level. Explaining why this is important for REI, Williams says, "Customers feel strongly about their store." Even so, bringing an effective social media marketing …
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MUKILTEO—Boeing's Future of Flight Museum is a rich setting for a gathering of social media marketing activists, advocates and practitioners diligently working to get their own projects off the ground at some of America's largest companies. Welcome to BlogWell, a half-day conference of social media case studies, presented by SocialMedia.org, a corporate membership organization and community for senior managers …
Continue Reading about Cap’n Crunch Was Out To Sea, But He’s In Social Waters Now →
According to several reports from Wanted Analytics, marketing managers with social media skills are in high demand, particularly in New York City and San Francisco. I'm not sure what "marketing managers" means, because it could mean any number of things depending upon the context. Case in point, I interviewed for two different high level social media marketing positions in Portland, but was disappointed to …
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Is your "brand voice" having a difficult time speaking in 140 character bursts? Loosen up, then. Twitter is a conversational platform, brands must become conversational. But how? Writing in Ad Age, Noah Brier argues that "brands need to start thinking about their inputs, or who they pay attention to, as much as their outputs, how they look, act, and talk. They have to think of their channels less as CRM and …
How do brands, and their agencies, tame the social media marketing beast? If they're smart, they get help managing a process that is growing increasingly complex by the day. One company publishers and brands turn to is Gigya, a venture backed Silicon Valley-based company started by a team of Israeli technologists in 2006. Gigya helps companies make their websites and mobile sites/apps more social by offering a …
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North Social, a leading provider of Facebook applications for businesses, has developed a series of “Fan Page Fail” video shorts featuring "socially-reckless" character Jonny Like, whose missteps show brands and public figures that it takes more than desperate promotional stunts to grow a quality fan base. "You can't expect someone to return your 'Follow Us On Facebook' volley just because you printed …
Continue Reading about To Build A Real Following On Facebook, Take The High Road →
Elevation Partners Director and Co-Founder Roger McNamee recently gave a talk at The Paley Center For Media. I haven't had time to listen all the way through, but BusinessInsider was kind enough to recap many of his key points. For example: Microsoft's share of internet-connected devices has gone from 95% to under 50% in 3 years. Apple will sell a hundred million internet-connected devices this year. …
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