The new Skittles.com launched last week and left the self-absorption of their own website behind to focus on the social networking aspects of the Web. The new homepage offers a widget navigation element positioned over a Twitter.com page showing real-time Tweets referencing Skittles. “Product” pages pull in content from Wikipedia, “Media” pulls in Flickr and […]
Social Media
Titles Are Static. Media Is Not.
Lots of people who are looking for work are asking Scoble for advice. And Scoble has copious advice for these seekers. Let’s just look at one item he offers: Demonstrate you are “clued in.” This means removing ANYTHING that says you are a “social media expert” from your Twitter account. There is no such thing […]
Man’s Handheld Survives Memphis Meltdown
It’s rare, but sometimes flies get caught in the social media honey. There are two such stories floating today. One involves a man who murdered his wife after she changed her status from “Married” to “Single” on Facebook. Marshall Kirkpatrick at ReadWriteWeb has the goods on that one. The other story is about a PR […]
Overly Social Can Be Totally Annoying
Nathania Johnson at Search Engine Watch considers Fanboy’s take on social media experts and how they’re ruining his Twitter experience. Pinto is sitting at the popular kids table and the conversation is shallow. The most popular people on Twittter are determined by vain methods found on grading websites that use things like number of followers […]
Content for the Social Space
Steve McKee of McKee Wallwork Cleveland Advertising believes small business has every reason to invest in social media. Here he is in BusinessWeek pointing to reason number one: The biggest reason to use social media is that it’s free. You can be a significant player online without laying out any cash, and in this economic […]
Communication, Transparency and Participation – This Is Textbook
Macon Phillips, the Director of New Media for the White House, is ushering in change already. Millions of Americans have powered President Obama’s journey to the White House, many taking advantage of the internet to play a role in shaping our country’s future. WhiteHouse.gov is just the beginning of the new administration’s efforts to expand […]
Watching TV With “Friends” Around The Nation – Is There Anything The Web Can’t Do?
While a social media advance can’t hold a candle to the real news on this day in American history, Saul Hansell of The New York Times does note the significance of today’s CNN/Facebook mashup. CNN’s live streaming of the Inauguration, with a feed from Facebook is powerful demonstration of how television can use social media […]
Question Reality
Jason Baer, writing on Marketing Profs Daily Fix, argues that there’s a power struggle over social media and who will “control it”–the ad guys, PR, digital or the client. Baer believes there’s “much at stake” and that ad agencies won’t miss this ship, like they did with digital. I couldn’t disagree more. For one, most […]
Shift Happens
Musicians Imogene Heap and Little Boots are active in social media. Their proficiency inspired Ian Tait to write about them, which in turn led Ed Cotton to ponder why brands and the agencies that assist them can’t come up with something authentic to say. Somehow we’ve gotten into our heads that business should only talk […]
Everyone Together Now: PULL!
I’ve spent most of my ad career serving large companies with equally large marketing budgets. These companies invest many millions of dollars pursuing all sorts of push marketing efforts. But that’s not my concern at the moment. Recently, I’ve been realizing how much small businesses mean to me. My friends work in, and own, small […]
Lines Are For Blurring
Brian Morrissey of Adweek looks closely at Panasonic’s efforts to create buzz during the Consumer Electronics Show in Las Vegas this week. Panasonic wanted to build cachet among Internet influencers for its array of tech products. As part of its “Living in High Definition” push, Panasonic new media consultancy Crayon recruited five bloggers to travel […]
Coffee And Microblogging Creates Buzz
Vitrue, a social media marketing company, issues reports on which companies are making moves in this small but gaining media sphere. According to their report, Starbucks was the biggest point gainer in December. This was primarily from an 54% increase in Micro-Blog conversations. They also saw an 18% increase in social networks. Overall their Social […]
