We went to a wedding yesterday. Apparently it's something a lot of people will be doing today, as well. Brides magazine estimates that 31,050 couples will be married today -- almost 10 times as many as marry on a typical Sunday -- to take advantage of the perceived benefits of writing one's wedding date as 10/10/10. To capitalize on the ardor of the numerologists, Brides is operating a "pop-up" store in the SoHo …
Powell’s Books: A Textbook Retailer Since 1971
Portland agency ID Branding has come up with a winning idea for the city's most famous retailer, Powell's Books. According to Doug Lowell of IDB: The idea is fairly simple on paper (execution was not quite so simple): we create a photobooth-type experience inside the store that lets customers have their picture taken in front of a green screen, and then we fill the background with a shot of the Powells City of Books …
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Nordstrom.com Clicking Video, Mobile And Social Boxes
Seattle-based retailer, Nordstrom, which operates 193 stores in 28 states, is investing in its online store. Seattle Times reports that Nordstrom's new site--three years in the making--promises easier navigation, bigger photos and a prominent place where people can express their thoughts about the latest trends. Executive Vice President Jamie Nordstrom, who oversees the company's direct division, believes the …
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J. Peterman, A Classic Brand Storyteller, Lives On — Online
If all you know about J. Peterman was the character on "Seinfeld," you missed out on some great catalog copywriting in the 80's and 90's. As a result of the show's publicity , the company expanded into retail outlets then fizzled out. But J. Peterman still sells online, using the same mystique to sell clothes and accessories, although the stories these days are a little more truncated than they used to be. But in …
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Shopping For Pointy Shoes? Cool, Buy A Car.
Ford Fiesta is chillin' with the hipsters in Portland this month. According to The Oregonian, Ford will share space with a clothing retailer Local35 by day. At night, the so-called "pop-up" shop will host parties and a concert series put on by Spin Magazine. The pop-up shop aims to introduce the car to those young consumers in a more authentic way, said Jeff Guettler, president of Taow, the Portland-based marketing …
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Sam’s Club Wants To Give Its Small Business-Owning Customers Some Credit
Persistent unemployment nationwide is threatening to inhibit consumer spending. Against this backdrop of uncertainty, retailers are taking bold steps. Sam's Club, for one, is introducing a program in which it facilitates loans for shoppers of up to $25,000, backed by the Small Business Administration. According to The New York Times, a little under half of Sam's members are small-business customers, and they account …
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Want To Win At The Shelf? Hire Bad Ass Designers.
According to Ad Age, in-store marketing is growing in importance, and design is at the center of the battle for consumer attention. A study last year by Nielsen Co.'s Bases unit found in-store marketing clearly beats TV as the leading medium creating awareness of new package goods in the U.S. and five other key developed markets. The article uses P&G as case study. P&G's Global Brand-Building Officer, Marc …
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This Is One Way To Do Memorable Advertising
Tim Nudd of Adfreak says, you'd have to put Staples' "Wow, that's a low price!" guy near the top of the annoying ad characters pile. Then, before I can even consider his claim, the sage journo points to this People magazine piece on Jennifer Love Hewitt's desire for organization. Weird. …
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