A Good Day To Say “I Do”

We went to a wedding yesterday. Apparently it’s something a lot of people will be doing today, as well.
Brides magazine estimates that 31,050 couples will be married today — almost 10 times as many as marry on a typical Sunday — to take advantage of the perceived benefits of writing one’s wedding date as 10/10/10.
To capitalize on the ardor of the numerologists, Brides is operating a “pop-up” store in the SoHo section of Manhattan from Friday through Sunday. The store, at 455 West Broadway, is being called the White Hot Style Shop.
Brands like Macy’s, Nautica and Pantene will also take part.
[via Stuart Elliott of NYT]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.