Target's Flo-like character has been busy promoting Black Friday, which starts five hours from now on the East Coast. The character (invented by Wieden+Kennedy) has 15,361 followers on Twitter at this time. Pam Mandel is not one of them. …
Bargain Hunters Like To Find n Save
A consortium of newspapers are offering bargain-hunting shoppers an alternative to Groupon and Living Social. The Find n Save platform is tailored to local audiences, offering digital coupons, daily deals, digital circulars, and other advertising products designed and managed by the local affiliate for maximum impact. Find n Save is available to any local daily newspaper in the United States. By the end …
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So, Do You Hate Or Unhate The New Benetton Campaign?
I gotta admit, I don't think about Benetton too much. It was kind of a big deal in my local mall in the mid 80's. But that's about it. So there's nothing like an ad campaign featuring world leaders kissing to get a little buzz. And promote the brand's Unhate Foundation, for whatever that's worth. USA Today has more: "The campaign shows that we need to have courage to not hate others," says Alessandro …
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Digitas Opens “Show And Tell” Exhibit For Clients
To bring clients closer to their consumers and to better understand how the culture of mobility will influence brand conversation and engagement, Digitas created The Mobile Retail Showcase. “Brands that rely on physical retail distribution are waking up to the fact that mobile is literally disappearing the difference between e-commerce and bricks-and-mortar,” said Chia Chen, SVP, Mobile Marketing Practice …
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The McD TV Is Free, The Fries You Have To Pay For
BudTV bombed, but that's not stopping McDonald's from throwing some big fat chips on the content marketing pile. According to Los Angeles Times, McDonald's Channel, a digital network of exclusive original content targeted at dine-in customers is ready for prime time. The McDonald's channel, being rolled out slowly during the next few months and will soon be up in 800 McDonald's restaurants in Southern and …
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Sustainable To The Core
Patagonia is an amazing company. Their founder is a great climber and outdoorsman, their products are awesome and the brand is one that lives its values on its fleece sleeve. So, it's not all that surprising that the company is now asking its customers to buy only what they need, repair what breaks and recycle what can't can't be repaired. In the 18th century Lancashire's cotton mills and the budding …
When Data Flows Freely Between Shopper And Online Store, Life Is Good
Susan Lyne, C.E.O. of the Gilt Groupe--a members-only, online seller of luxury brand goods at discount prices--spoke at a panel hosted by Financial Times in New York last week. Laura Hazard Owen of paidContent was there to hear what she had to say. “Personalization is probably the single thing you could focus on that will have the largest payback.” Some of that, she said, is self-generated: “Asking …
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Sales In The Tank? Drive Purchase Intent With TV
According to Marketing Daily, Coldwater Creek's sales are hurting and the company is turning to TV advertising for the first time ever to dig itself out of a hole. The Sandpoint, Idaho-based retail chain and direct mailer hired DeVito/Verdi in New York, to create the new seven-spot campaign. http://youtu.be/gjCUGJXYSGY The spot above throws me a bit. Getting dressed for a big night out in no way equals the …
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