The Lacey Study, a sound comedy, is a serial radio program seeking an audience and possibly a sponsor. According to The Wall Street Journal, serials proliferated in the 1920s, and many eventually made the leap to television, including "Guiding Light," which is only now about to end its 72-year run. Creators of the show James Cohen and Andrew Bergmann come from a moving pictures background, but they deliberately …
Radio Free Lexington Needs 200 Large To Spread The Jams
[Brought to you by The Society for Better Listening (a figment of AdPulp's imagination)] …
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What’s Old Is New Again
Quaker City Mercantile (the Philadelphia agency formerly known as Gyro Worldwide) has been busy reinvigorating the Narragansett Beer brand. Given the brand's rich history in New England, it made sense to mine the archives and that's what QCM did. Using original 'Gansett commercials from the 1950s that featured husband and wife comedy duo Mike Nichols and Elaine May as an audio bed, QCM, with the help of mash-up …
Song Song Blue
"I don't have much money but boy if I did I'd buy a big house where we both could live" - Elton John Bloggers aren't the only ones struggling to find an answer to the paid content riddle. Musicians and their labels are also looking for new sources of revenue. And they have friends in government doing their bidding. According to The Wall Street Journal, Congress is considering legislation that would force radio …
Live from SXSW c/o BlogTalkRadio and PepsiCo
BlogTalkRadio and PepsiCo are teaming up to bring those of us not in Austin this week (or those too hung over to make it to a panel) some of the proceedings. Pepsi marketing execs are also blogging the conference. And the brand is providing PepsiCoZeitgeist, a Twitter visualizer. John Bell of Ogilvy notes, "while other brands will spend their energy creating Flash-based games around their products, PepsiCo tries to …
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Local Content for a Global Audience
Mike Elgan of The Raw Feed, writing in Computer World, gives props to iHeart Radio, a free iTunes application from Clear Channel. I downloaded the app and it's pretty slick. But since KBCO/Boulder is the only Clear Channel station that I care about, it's not an app I'll use over and over like Pandora. However, I'm still excited by the functionality because I would love to tune in to non-commercial community radio on …
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Cash Is King
John Malone, the media mogul living in Colorado, has cash. That makes him king. According to The Wall Street Journal, Malone used that cash to swoop in at the last minute and save Sirius XM from the clutches of bankruptcy. By lending Sirius $530 million, Liberty receives a 40% stake in the satellite-radio operator, plus at least two board seats. The loan will also bear an interest rate of 15%. A cable executive for …
Traditional Media, Not The Google’s Thing
First, The Google stepped off it's print buying excursion. Now, just two weeks later, the search titan is backing away from the radio table. According to The New York Times: Google said it was ending its radio project, Google Audio Ads, because it had failed to live up to expectations. Up to 40 people are expected to lose their jobs. Google Audio Ads had faced challenges since it began in 2006, when Google acquired …
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Pandora Caves, Runs Ads
Pandora is now serving ads in its stream. I haven't heard them yet, even though I did listen to a good bit of music on Pandora today. For what it's worth, TechCrunch says the ads are "not that bad." Audiophiles and anti-commercial activists may have other views. If they choose, listeners can always sign up for the service's $36/year premium membership and miss out on all the pitches. …
What W+K Sounds Like
I started an internet radio station at The Integer Group in 2002. It was called KTIG and featured playlists from about a dozen associates in the Denver office. After I left the agency, the project withered away. The reasons we made the effort in the first place: a) to create a working model for our client, Coors Brewing Company b) to provide Integer staff with an outlet for expression c) to generate PR and WOM for …