Stream It And They Will Come

Internet radio is on the rise.
According to market-research firms Edison Research Inc. and Arbitron Inc., more than 42 million people each week listen to radio streamed over the Internet, more than double the rate from five years ago. Of the 42 million people who listen to Internet radio, 24 million are tuning in to Web-only radio.
Yet, The Wall Street Journal points out that radio has been slowest among the media industry to turn its Internet audience into cash. Radio gets only an estimated 2.4% of its revenue from online, while TV gets 3.4% and newspapers 7%.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.