Ask Any Mermaid You Happen To See

Chicken of the Sea is out with some new radio and an updated take on the brand’s classic jingle.
COS-Mother-In-Law by The Mermaid
COS-Why by The Mermaid
Fans can also chat with the Mermaid and learn her many tips on Twitter and Facebook.
Agency: Campbell-Ewald

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.