Ask Any Mermaid You Happen To See

Chicken of the Sea is out with some new radio and an updated take on the brand’s classic jingle.
COS-Mother-In-Law by The Mermaid
COS-Why by The Mermaid
Fans can also chat with the Mermaid and learn her many tips on Twitter and Facebook.
Agency: Campbell-Ewald

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.