Adpulp
Advertising News and Know-How
By David Burn
For it's fourth annual Creative Challenge in China, Pepsi partnered with Tencent, China's internet giant, to effectively allow Chinese netizens the ability to twitter, blog and IM their birthday wishes to China. Here's a look at some of the wishes: The People's Intermediate Court as the brain, national defense as the heart, people's livelihood as the blood, the economy as the skeleton - these four parts combine to …
Continue Reading about One In Ten Chinese Internet Users “Drink” Pepsi →
By David Burn
Levi's and its agency, Wieden + Kennedy, are set to unleash a new Alternate Reality Game (ARG) on the denim wearing world. At the center of the game is a character named Grayson Ozias IV. According to brand legend, Ozias was a friend of Levi Strauss' nephew Nathan. A friend who disappeared into the American wilderness in 1896, after hiding his fortune for future adventurers to find. The experience is part story, …
By David Burn
Want to create a new flavor of vitaminwater? Great. The brand is asking its fans to help develop the next vitaminwater flavor which will be sold in stores in the spring of 2010. [via Make the Logo Bigger] …
By David Burn
The Wall Street Journal is paying homage to one of the founders of Sales Promotion, Robert M. Sandelman, who died Sept. 13 at 81. His idea was to appeal directly to the consumer through mailings, coupons, rebates, demonstrations and in-store entertainment -- things that cut out the cost of broadcast or print ads. "Advertising is a selling message in a medium the client rents," Mr. Sandelman told the journal …
By David Burn
The other day I mentioned that I'd look into Ed Cotton's claim that Unilever brand, Peperami, dropped their agency of record in favor of a more democratic process. Indeed, they did. The pork sausage snack brand is now teamed with Idea Bounty of South Africa to crowdsource the concept for an upcoming campaign. Unilever has turned to Idea Bounty after 15 years with their traditional agency, Lowe, who created the …
Continue Reading about Maybe Agencies Do Have Reason To Fear The Crowd →
By David Burn
Price promotions are always popular, but this is especially true when cash and credit is in short supply. So, I expect JetBlue to do exceptionally well via this new offer. JetBlue customers can purchase an unlimited travel pass for only $599, which will allow them to visit any of the airline's 56 international and domestic destinations as often as they like between September 8 and October 8, 2009. See the press …
Continue Reading about JetBlue Is Going Places And At This Price You Can Too →
By David Burn
Jon Fine of BuinessWeek argues that growth of "below the line" activity means marketers don't need their media partners like they once did. When it comes to advertising, marketer and media property were once partners. But that relationship, like so much else in this space these days, has gotten quite complicated. Fine also shares a cold hard fact of marketing communications life (yet one that's sort of difficult to …
Continue Reading about Scattered Pictures Of The Smiles We Left Behind →
By David Burn
Young + Rubicam/SoCal has launched a contest for Toshiba pitting two small towns against one another--Boring, OR vs. Normal, IL. According to OC Weekly, the idea is to have viewers decide which town becomes more exciting thanks to Toshiba laptops, with the winning town receiving $15,000 in technology upgrades for their local school system. Learn more at BoringVsNormal.com (which forwards to a MySpace page). Y+R is …
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