TED wants to nurture ads so good you choose to watch. Hence, its second annual Ads Worth Spreading initiative. According to TED, an ad worth spreading is a short way of communicating an idea. The ad can be as long as it takes to communicate the idea powerfully, up to five minutes. What matters is the “a-ha” moment, the central idea. "In our brave new interconnected world, the rules of marketing are changing …
Do You Have The Moves To Join The Material Girl On Stage?
Smirnoff, the world’s No. 1 vodka, is partnering with Madonna, the world's No. 1 celebrity chameleon and endurance athlete, in a partnership that kicks off with an international contest to find the best dancer in the world to join her next tour. To enter, hopefuls must submit a 60-second dance video between August 18, 2011 and October 10, 2011 to Smirnoff.com. Semi-finalists will be flown to audition in front …
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MasterCard Launches A Localized Scavenger Hunt And Experiential Social Promotion
MasterCard is treating New Yorkers to one-of-a-kind experiences care of its new Priceless Cities campaign, which is being rolled out now in New York City. The program is meant to drive preference and affection for the MasterCard brand among cardholders by offering them an opportunity to enjoy the things they are most passionate about, whether its travel, sports, shopping, culinary or arts and …
Promotions Continue To Mutate Into Consumer Generated Social Motions
Four Points by Sheraton, a Starwood brand, is eliciting travel stories from its audience in a new Facebook-based promotion. Those with compelling stories can enter the "Win $25K" contest via Four Points' Facebook page now through August 10th. Here's a sample entry on Facebook: Late one night, I go to a small hotel, walk up to the 3rd floor & open the door. The room is completely empty. There's no bed. …
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Queensland Calling
As we reported in April, Tourism Queensland, with the help of SapientNitro, has devised a B2B travel campaign that pits businesses head-to-head in a competition for a customized travel package to Queensland, Australia worth one million dollars. Now, here's a look at some of the contenders: Boomerang Reisen GmbH has been operating in the travel business for 17 years. Sparkloft Media is the social media …
CMC Equates Loving The Country With Loving Country Music
No, it's not me. It's the Tasmanian me. And while it's not me, I can certainly relate to the what the Tasmanian me is saying about his country (if not his taste in music). Here's what some other Australians are saying about their country: …
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Chipotle Believes In The Gold Standard
For the last five weeks, Chipotle Mexican Grill has wrapped its signature burritos in gold foil to call attention to the premium quality ingredients it uses to make all of its food. Now, the company is calling on customers to wrap random items in gold or silver foil. It's not just a crafts project, it's also a promotion. When you “Wrap What You Love”, photograph the object and upload the image to the brand's …
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Lincoln’s Generosity Helps Me Like The Brand
Ford Motor Company's Lincoln brand kindly stepped forward to pay for my first year of unlimited access to the New York Times today. According to The Wall Street Journal, Connie Fontaine, U.S. marketing communications manager for Lincoln, said the company views the promotion as a unique opportunity to appeal to "thought leaders" in a younger-age bracket. I don't know that I fit the description, but I do know what …
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