TED Seeks To Advance The Art Of Advertising (By Moving It Into The Realm of Content)

TED wants to nurture ads so good you choose to watch. Hence, its second annual Ads Worth Spreading initiative.

According to TED, an ad worth spreading is a short way of communicating an idea. The ad can be as long as it takes to communicate the idea powerfully, up to five minutes. What matters is the “a-ha” moment, the central idea.

“In our brave new interconnected world, the rules of marketing are changing fast,” said Chris Anderson, TED Curator. “Ambush advertising is broken. We think there’s a better way based on sharing powerful ideas.”

Ads Worth Spreading is open to all creators of campaigns in the business community and authorized brand representatives. The submission process opens on October 15, 2011 and closes on December 31, 2011.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.