Ford Motor Company’s Lincoln brand kindly stepped forward to pay for my first year of unlimited access to the New York Times today.
According to The Wall Street Journal, Connie Fontaine, U.S. marketing communications manager for Lincoln, said the company views the promotion as a unique opportunity to appeal to “thought leaders” in a younger-age bracket. I don’t know that I fit the description, but I do know what happened after receiving the unexpected but hoped for gift from Lincoln. I started considering driving a Lincoln for the first time.
Did you know that Lincoln sells a hybrid vehicle–the MKZ–that gets over 40 miles to the gallon in the city? I can’t really afford a new car right now, but I am interested in a test drive and I will consider Lincoln’s MKZ when the time comes to buy.
Previously on AdPulp: Ford Cars With SYNC Are Selling Twice As Fast As Cars Without
