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Advertising News and Know-How
Everything is political, including which beer you choose to drink at home and at the bar. With Donald Trump in the White House, this is truer than ever. That's why it makes sense for Corona to take a stand on The Wall. Did you know that Constellation, the largest imported beer company in the U.S., could lose 1.5 million to 2 million consumers if undocumented workers voluntarily leave the U.S. due to heightened …
Continue Reading about Corona Will Not Be Served In The White House →
"Let us be lovers, we’ll marry our fortunes together I’ve got some real estate here in my bag” The 2016 Presidential election is in the books. It was a brutal affair and the dust has yet to settle. There are demographic factors, and Russian hacking, that we still don't fully comprehend. What we do know is which candidate's TV commercials worked the best. Lynn Vavreck, a professor of political science at …
Continue Reading about Many Americans See Themselves In The Song →
https://youtu.be/ZbM6WbUw7Bs Art Net News calls it, "a hypnotically-brilliant video." The New Republic says, "It makes the end of the world seem as sweet as bubble gum." All high praise for North Hollywood-based Mike Diva, the director behind one of the best political ads of the season, hands down. If Trump's team knew what they were doing, they would embrace this ad at once. The fact that the ad is a …
Continue Reading about Mike Diva Makes The Impossible Possible: The Donald Can Dance! →
The Syrian Civil War and its aftermath is one of the great humanitarian disasters of our time. Since the beginning of the war, millions of Syrian people have fled their homeland. Their escape route has been as tragic as the war itself. More than 4000 Syrian refugees have died while trying to cross the Mediterranean. TBWA\ISTANBUL and international humanitarian aid agency Support to Life are working to …
On Tuesday, millions of California voters will put a cap on the 2016 primary season. The Golden State's total voter registration now stands at 17,915,053. That's the largest number ever registered heading into a primary election. According to Los Angeles Times, California's voter rolls grew by almost 650,000 in the final six weeks of registration. And three of every four new voters were Democrats. It's not our …
Continue Reading about Multi-Cultural California Ready To Weigh In →
There are new and variable factors to the election this year, which makes it maddening and interesting at the same time. Without wanting to forward anyone's political agenda, as advertising professionals, we do want to offer what insight we can about the use of advertising to win elections. Much has been made of Donald Trump's mastery of "earned" media, but what of his "paid" media approach? Are his ads winners or …
Continue Reading about Trump’s “First Family” Look Is An Image That’s Hard To Beat →
Tillamook is a quiet town of dairy farmers near the Oregon coast. Or it was, before ad agency 72andsunny in Los Angeles won creative duties on the local farmer's co-op. Now, Tillamook (the dairy) is asking Americans to revolt against inferior cheese-like products by signing a White House petition asking for the removal of America’s name from processed cheese. https://youtu.be/7c4tZcz9bU8 What are your …
Continue Reading about Just In Time for the 4th, Tillamook Claims “American Cheese” Is Un-American →
The citizens of Israel are due to vote tomorrow. Will they vote for peacekeepers or hawks? Millions of people around the world are hoping it's a vote* for peace. In the run up to the election, The Parents Circle Families Forum—an organization of Palestinian and Israeli families who have lost a family member to the conflict—have created a powerful new installation with the help of Baumann Ber Rivnay/Saatchi & …
Continue Reading about Much More Than Political Careers at Stake in Israel’s Election →
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