In order to appeal to lunchtime and evening commuters wanting a print-based update of the day's events, The Guardian will begin to offer eight to 12-page PDF documents for download. G24 will be a free service featuring news content from the Guardian Unlimited website across five subject areas: general news, international, economics, sport and media. According to MIT's AdverLab the paper will insert ads into the …
Online Ad Spending Soars, But Not As Fast As Online Media Consumption
Steve Rubel of Micropersuasion says the web is the Rodney Dangerfield of media. According to a new study by the Online Publisher's Association 17% of all time spent with media takes place online. Meanwhile online marketing accounts for a scant 8% of ad budgets. The Web, it seems, is the Rodney Dangerfield of media. It doesn't get the same respect from marketers as it does from consumers. As generation that grew up …
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Multi-Tasking Gets Out Of Hand
Media consumption isn't just on the rise today, it's creeping into every available crevice. While it's my job to make media, I'm not always convinced of the inherent utility in new offerings. For instance, I'm unimpressed by the number of TV screens I see in vehicles today. I know, I know, it's different when you have kids, blah blah blah...it's still an innapropriate setting for TV, in my view. Now, thanks to Gas …
Movin’ On Up
The mainstream media is having trouble adjusting to the new info-rich economy, or so we're told. Yet, one notable player seems to be well above the fray. According to New York Times, Privately-owned Hearst Corporation paid for their resplendent new headquarters at Eighth Avenue and 57th Street in Manhattan with $500 million in cash. It is probably no accident that the new 46-story headquarters, with its geometric …
Gore Promotes Movie on MySpace
Gotta love Al Gore for using the fruits of his own invention to promote his own movie. His invention of course is what we have come to call The Internet and his documentary is "An Inconvenient Truth." I believe it has something to do with Ewoks. From OnlineMediaDaily: MySpace's campaign for "An Inconvenient Truth" includes a custom-designed site where the community's more than 70 million registered members can meet …
Brands In A Blur
Influx Insights ponders the nature of brand churn today. Is the rapidly increasing pace of information forcing us to cycle through brands and media faster? It's hard to say exactly, but there are a couple of research studies suggesting this might be the case. First media consumption. Lulu.com has done some great research into the shrinking lifecycle of best selling books. In the 1960s, fewer than three novels reached …
The Line Between Editorial And Advertising Grows Blurrier Yet
Rance Crain, publisher of Ad Age and a graduate of Northwestern University's Medill School of Journalism, listened to the new dean of the school, John Lavine, address the challenges facing media professionals today. Here's a bit of what he heard: "The challenge will be to engage increasingly elusive audiences who, in real time, rapidly form and deteriorate. Yet without a motivated, connected audience neither a free …
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Return Of The Zinesters
According to an article in the Sunday Style section of today's New York Times, there's a new, decidedly more commercial, kind of 'zine on the rack. Though there is no official body that tracks the number of small-circulation glossy magazines with obscure sensibilities and arresting design like Lemon, those who pay attention to these niche publications say they are multiplying in bookstores, boutiques and high-end …
Attribute. It’s Not Hard.
There seems to be some sort of attribution problem in the culture today. A Harvard student just had her first book yanked by her embarassed publisher. And Raytheon CEO William Swanson just stopped distributing his popular booklet Swanson's Unwritten Rules of Management, after accusations of word for word lifting from an earlier text.. The booklet has attained cult-like status among business leaders, with more than …
Me Oh My
The 1980s were known as the Me Decade thanks to Wall Street greed going mainstream. According to this New York Times piece, the tens might become known as the My Decade, if Madison Avenue has anything to say about it. My, my, my. Madison Avenue has become obsessed with using the word "my" — along with "your" and "our" — in advertising slogans, as well as in the names of brands, products and even a new television …