Trade Pubs to Bring Some Cash

Variety, Publishers Weekly and dozens of other trade publications are going up for sale as the publishing company Reed Elsevier looks to get out of the uncertain advertising market.
The company’s business information unit includes some relatively well-known titles (Broadcasting & Cable, Multichannel News, New Scientist) along with sector-specific publications (Custom Builder, Microprocessor Report, Home Textiles Today). Of the 400 publications, the most prominent is Variety, the Hollywood trade magazine.
Last year, the unit had revenue of $1.76 billion with an adjusted operating profit of $233 million. Most of the revenue came from advertising. The trade show business, Reed Exhibitions, will not be sold.
Analysts estimated that Reed Business Information would fetch at least $2 billion.
[via The New York Times]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.