Google’s Special Algorithms Now Available On YouTube’s À La Carte Menu

The Wall Street Journal is reporting on the lengths YouTube is going to help make Toyota’s wishes comes true.
The car maker paid $4 million for a new destination on the site, dubbed “Best in Jest.” Special algorithms created by YouTube find up-and-coming comedy videos on the site each week and feature them in Toyota’s designated space. “Best in Jest” rolls out next week.
Toyota also is sponsoring a sketch-comedy contest on the site called “Sketchies,” where users can post funny videos with the chance to win as much as $25,000.
The article also mentions something called a contest-maker program, which pops out custom-made contests.
“The contest platform is like an empty vessel for a great creative idea,” says Jamie Byrne, client solutions lead for YouTube.
Here’s LisaNova explaining the Sketchies 2 contest rules.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.