While there’s a ton of hype about online video and video for portable devices, a new study (picked up by Adweek) points out that consumers like their video best when it appears on screens built for that purpose. According to research from the Cabletelevision Advertising Bureau, watching online video ranks just seventh among users’ primary […]
Newspaper and magazine ad buys by auto companies are down 24% this year through July, from $1.8 billion to $1.4 billion at magazines, and from $1.1 billion to $754 million at newspapers. Conversely, total auto spend for online ads is up 51.6%, from $110 million to $159 million. According to Brandweek, Steve Parr, president of […]
With all the steps people and organizations take to achieve some precious “Google juice,” it’s surprising to see parties take legal action to have their links and content removed from the all-powerful search engine. But that’s precisely the case in Belgium today. According to The New York Times, Copiepresse, an organization that helps enforce the […]
The New York Times looks at Rupe’s move to divest his media conglomerate from its satellite TV holdings. For two decades, Rupert Murdoch worked to become king of the cosmos, launching a ring of satellites that hover over five continents. He wanted to make sure he could beam his movies, networks and sports programming directly […]
The 1980s are over. Greed is no longer good. Today, if we are to believe its earnest young publisher Ben Goldhirsh, Good is good. In today’s Sunday Styles, The New York Times explores the quixotic creation of Good and the title’s nascent business plan. Mr. Goldhirsh, the son of the founder of Inc. magazine, Bernie […]
I wish I had several mil laying around, for there are some nice magazines currently for sale. According to MediaWeek, Time Inc. is offloading Field & Stream, Outdoor Life, Yachting, MotorBoating, SaltWater Sportsman, Ski, Skiing and several other media properties. Look at those titles…a sportman’s dream.
According to Reuters, the Spanish like a little meat on their bones. The world’s first ban on overly thin models at a top-level fashion show in Madrid has caused outrage among modeling agencies and raised the prospect of restrictions at other catwalk pageants. Madrid’s fashion week has turned away underweight models after protests that young […]
New York Times explores the world of free audiobooks, from services like LibriVox, Telltale Weekly and LiteralSystems. At its worst a free audiobook can sound like a teenager reading aloud in high school English class. At its best it can offer excellent sound quality and skilled narration infused with a passion for the text. In […]