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Rupe And Balmer Sharpen Their Google Darts

Rupert Murdoch’s News Corporation is in talks with Microsoft about joining in its contested bid for Yahoo, a move that could result in the union of Yahoo, Microsoft’s MSN and News Corporation’s MySpace. The New York Times calls the three-headed beast “a behemoth that would upend the Internet landscape.”

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. Tom Messner says

    I saw a spec book once a long time ago.
    Had a headline in it:
    HOW TO WRITE A GREAT HEADLINE
    Body copy said:
    That’s how.
    So long ago I don’t remember who it was or whether he or she was hired.