Local Business News On the Ropes

According to Ad Age, stand alone Business sections in daily newspapers are dropping like flies. Which sucks, because that’s my favorite section of any newspaper.

The Denver Post — which folded its business section into other sections on every day but Sunday — this month became at least the eighth daily to cut its stand-alone daily business section since early 2007. The Orange County Register made a similar move just a week earlier.
Some others that have cut their standalone sections include the Akron Beacon- Journal; Cincinnati Enquirer; Reno Gazette- Journal; and the Monterey Herald. In most cases, the sections continued to exist in smaller formats, consolidated into other sections.
Those moves would seem to be a boon to publishers of local business journals, who compete aggressively against dailies for breaking news, but publishers of those books say the sections had so little advertising in the first place that there’s not much to be gained by their absence.

The good news is most of the papers still maintain a business section online.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.