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Neither did I. But apparently, it is. The newspaper is heavily focused on local news. It keeps you informed about events in your town and keeps local government in-line. So for one day, Monday, Feb. 2, 2009, please make it a point to pick up your local newspaper (reading it online doesn't count). It doesn't matter if it's a daily or weekly, right-leaning or left-leaning. If you're a college student and you get the …
Continue Reading about Did You Know Today Is “National Buy A Newspaper Day”? →
By David Burn
Stuart Elliott, Jonah Hughes, Teressa Iezzi and the gang are all obligated to write X number of words about Super Bowl commercials leading up to, and following, today's big game. Elliott says advertisers have a "tricky task before them. They must figure out the right way to speak to consumers worried about the wretched economy while at the same time not ignore the long-standing appeal of Super Bowl Sunday as a night …
By David Burn
Everyone's talking about customer empowerment, but BusinessWeek has another take on things. Trapped inside an article on nervous companies eschewing untested campaigns that try to reach customers via smartphones, social networks, and other new media, is this bit: In these hard times, advertisers wield more power than ever. Packaged goods behemoth Unilever is forcing media companies to throw in experimental marketing …
By David Burn
Michael Arrington of TechCrunch is visiting Davos, Switzerland for the World Economic Forum. Arrington says there's fear in the air. There is a clear consensus among attendees that the worst is yet to come, and that we are facing the worst economic outlook of the last few generations. Some of the CEOs I've talked with (and most of the big company CEOs are here) are flat out scared about what kind of economic shock …
By David Burn
Adventurous publishers have been turning blogs into books for a couple of years now. Here comes a guy with a twist on that idea. Joshua Karp, will begin publishing hyperlocal blogs in jolly old newsprint. His enterprise, The Printed Blog, launches in Chicago and San Francisco next week. According to The New York Times: As pay newspapers lose readers to the Internet, where they can read the same articles without …
Continue Reading about Hyperlocal Isn’t Confined To These Webs →
By David Burn
Google is backing away from its ambitious foray into the newspaper industry's sandbox. According to The Wall Street Journal, Google will shutter its Print Ads program on Feb. 28. Google's service let marketers buy print advertising in more than 800 U.S. newspapers. Google started the high-profile Print Ad program in 2006 as a way to diversify its business. The system was modeled after its popular search-ad system, …
By David Burn
While a social media advance can't hold a candle to the real news on this day in American history, Saul Hansell of The New York Times does note the significance of today's CNN/Facebook mashup. CNN's live streaming of the Inauguration, with a feed from Facebook is powerful demonstration of how television can use social media and an equally powerful demonstration of what Facebook can do for various Web sites. During …
By David Burn
We noted here several times last fall that Barack Obama's rise to power is a new textbook for brand marketers worldwide. In it, they'll find chapters on crafting a winning vision, speaking from the heart, and how to motivate people on the ground. All good things to know. Matt Bai, who covers politics for the New York Times Magazine, explores another question from the campaign--virtual proximity. The 20th century was …
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