Twitter is finding its rhythm, a.k.a. business model. Teressa Iezzi reports that the Tweet factory just inked a multiyear agreement worth hundreds of millions of dollars with Publicis-owned media giant Starcom MediaVest Group. What does Starcom want with Twitter? Sweet data, baby! So my TV remote is broken- which pretty much cancels my evening plans with detectives Benson and Stabler. And Eames and Goren. …
Boston Suspects Caught, Media Still Searching For Clues
Last week's events in Boston were horrific, and while the criminals are now dead and caught, our nerves are frayed. People are upset and frightened. People want answers and justice. Naturally, the media -- traditional and social -- is at the center of this storm. When I did watch CNN last week, it was a train wreck. When I looked at Twitter, the frenzy was palpable and the virtual posse in full force. New …
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Marketers Are Brand Architects And Building Brands Takes More Than Math
Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Jake Sorofman, an analyst with Gartner, supplied the cold hard fact above in a Harvard Business Review article. It's the kind of fact that my friend Bob Hoffman likes, and likes to use to convince CMOs and other innocents, that digital is a good place to experiment but to move metal or sell cheeseburgers, …
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Like A Zen Master, Tom Asacker Explains The Business of Belief
When we change our actions, we also change our beliefs. And what we believe compels further action. It is a virtuous cycle, and understanding its elemental framework can help you to connect with and motivate people. "People are drawn across the bridge of belief by their anticipation of a better experience and a better life. Effective leaders ignite people’s imaginations by painting vivid, compelling, and …
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Content Overload Warning: Don’t Make Me Read This
Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it's Content's day in the sun. Problem is, the sun is a blistering force that withers all memes and movements alike. There's enough content. Please stop.— Reeder (@thatreeder) April 9, 2013 Mike Reeder, VP of Account Planning at Possible in Seattle has read, heard and seen …
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Glamour Makes Good Use of Google+ Hangouts
I don't know how they did it, but Glamour magazine has gathered a massive audience on Google+. With 1.5 million readers on this platform, the door is now wide open to sponsored content opportunities. According to Mashable, the fashion title is using the Goggle+ Hangout feature in new ways: Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities — and products. …
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Hold The Presses: The Gecko Has A Book To Share
Digital content is wonderful in many ways. It's fast, data-rich and easy to store. But it is not tactile, and that hurts. It hurts because we are people, and we like to hold things. In fact, JWT studied our longing for content-rich physical objects and found that the more we embrace digital, the more we miss the emotional qualities it has a hard time replicating. Two-thirds of the respondents in JWT's new …
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MarketMixNW 2013 Offers Up A Valuable Mix Of Marketing Information
SEATTLE—There weren’t any Grumpy Cats like at SxSW or half-naked Argentine Creative Directors like at Cannes, but the MarketMix 2013 Conference sponsored by the Puget Sound American Marketing Association did prove worthwhile, at least from this copywriter’s perspective. The key to these types of conferences is to pick some sessions on topics you don’t know much about. Although many speakers seem to be pimping …
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