Right In Front of Elliott’s Eyes, Media And Advertising Mutate

Stuart Elliott, the long-standing advertising critic at The New York Times, typed up his final column for the paper last week. Still getting pitched at 1:48 pm ET on my final day at #TheNewYorkTimes. In holiday spirit, won't unleash a "Stuartism" on hapless PR person — Stuart Elliott (@stuartenyt) December 19, 2014 In his final […]

New Feature Film from Red Bull Media House (One of 600 Pieces of Content)

Content is not king. Red Bull’s content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company […]

When Content Scores Points For Brands, It Doesn’t Need Much Defense

People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, “Content is a meaningless term — a media contrivance — invented by bullshit artists to add gravitas and mystery to mundane marketing activities.” Yes, Hoffman is a humorist at […]

Move 10% to 25% of Your Client’s TV Spending To Online Video

Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $54.4 billion in advertising spending around the globe. According to The Wall Street Journal, Simm has been advising advertisers such as PepsiCo, Visa, McDonald’s and Apple to move 10% to 25% of their TV dollars to online video. It’s an exciting prospect. Say […]

Columbia Sportswear Films Brand Advocates On Field Trip In Jordan

Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […]

What You Can Bring To the Content Party: Digital Endurance

Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let’s listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ […]

Publicis Groupe’s Digerati Join NYC Media Lab

In a quest to innovate and apply leaner methods to age old practices, agencies are increasingly acting like media and technology companies. In one such move, Publicis Groupe—agency parent to DigitasLBi, MRY, Razorfish and VivaKi—is joining the NYC Media Lab as a corporate member. Other partners include AT&T, ESPN, HBO, Hearst, NBCUniversal, News Corp., Time […]