Adpulp

Advertising News and Know-How

You are here: Home / Archives for Media Trends

Media Trends

By

TikTok Tells The Story of Its Satisfied Customers on TV

TikTok's rising popularity is a dangerous threat to national security. TikTok must be banned. That's the conclusion of lawmakers and university presidents who want to restrict access to the site. These lawmakers and academic leaders fear the Chinese firm that owns TikTok will collude with the Chinese government and use the data it collects from members to conduct misinformation campaigns. Since November, more …

Continue Reading about TikTok Tells The Story of Its Satisfied Customers on TV →

By

Please Don’t Vote for the Guy With 91 Felony Charges

It's an election year and the campaign is now in full swing. While former President Donald Trump appears to be headed for his third consecutive Republican nomination, current President Joe Biden is focusing on getting the facts straight about January 6th and delivering a message about how much worse it will be for everyone if Trump is reelected to a second term. Susan B. Glasser of The New Yorker notes that …

Continue Reading about Please Don’t Vote for the Guy With 91 Felony Charges →

By

Influential Voices in the Marketing and Advertising Industry Today

Last year I tried to resist AI. I had my reasons, and have them still, but I'm adopting a different, more curious, and accepting posture now. That's what led me to ask my AI Assistant, Claude, to name the 10 most influential voices in the advertising industry today. Claude quickly named Seth Godin and Bob Hoffman, plus unnamed heads of trade organizations like the Interactive Advertising Bureau (IAB), American …

Continue Reading about Influential Voices in the Marketing and Advertising Industry Today →

By

What Can We Learn from MrBeast’s Brand of “Stunt Philanthropy”?

Do you know MrBeast? His real name is Jimmy Donaldson and his YouTube channel has 217M subscribers. His latest video, which I'm posting below, has 86,434,314 views since debuting five days ago. The video also has a 'live read' and product demonstration (at 11 minutes, 10 seconds) featuring Shopify and Kanga Coolers. It's an old-school advertising technique inside a new-school …

Continue Reading about What Can We Learn from MrBeast’s Brand of “Stunt Philanthropy”? →

By

Mr. Musk Fires Several F-Bombs at Advertisers Who Dare to Defy Him

More than 100 brands have “fully paused” their ads or left the social media platform once known as Twitter, following an important report by Media Matters on how advertising from prominent corporations appeared next to pro-Hitler, Holocaust denial, white nationalist, pro-violence, and neo-Nazi posts and accounts. Media Matters, a not-for-profit organization, has since been sued by Musk and "investigated" by the Texas …

Continue Reading about Mr. Musk Fires Several F-Bombs at Advertisers Who Dare to Defy Him →

By Leave a Comment

Tweet, Tweet: Twitter Is Failing Harder Every Single Day

Once upon an Internet moment, Twitter was a big deal. Then a braggadocious billionaire bought the company and within minutes the social media platform's engine began to sputter and its wheels flatten. Flash forward to the present. An internal presentation obtained by The New York Times reveals that Twitter’s U.S. advertising revenue for the five weeks from April 1 to the first week of May was $88 million, down 59 …

Continue Reading about Tweet, Tweet: Twitter Is Failing Harder Every Single Day →

By Leave a Comment

What ChatGPT “Thinks” About Ageism in Advertising and Media

Discriminating against people due to their age is a pox upon advertising and media houses. It's bad business, and another bad business practice is the last thing that these industries need, right now. Ageism is also a particularly perplexing issue emanating from professional workers who truly ought to know better. Given that everyone who is alive is aging, it's just a matter of time before it's your turn. The …

Continue Reading about What ChatGPT “Thinks” About Ageism in Advertising and Media →