Adpulp
Advertising News and Know-How
Why do urban artists wear Timberland? Could it be that Timberland works harder than most to appeal to young urban customers? In this new campaign from Timberland and their agency, Pereira O’Dell, the brand's "Nature Needs Heroes" platform and commitment to a greener world is front and center. In an interesting twist, the campaign presents community and urban spaces as overlooked forms of nature—nature in need …
Continue Reading about Nature Needs Heroes and Your City Needs You →
People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation's largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers on YouTube. SUBWAY Restaurants is on TV every day, but the …
Continue Reading about Did You Know That Bon Appétit Has 4.61M Subscribers on YouTube? →
When you're in the middle of a job search, people can be so helpful. A friend or family member might innocently and genuinely offer, "Hey, have you tried Indeed?" For the job seeker, it's the kind of question that can make one want to sink deep into a tub. https://youtu.be/MSbE6kFT_Go "Yes, thanks friend. My resume is on Indeed and I have email alerts all set up, so all the awesome jobs I might want are …
Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and underinvested in brand marketing, as told by Simon Peel, the athletic brand's global …
Continue Reading about Media Expert, Simon Peel, Helps Get Adidas on the Right Page →
https://youtu.be/XafpqJQVYJQ In this episode of “The Haul” from AmericanTrucks, host Sara Riordan selects five aftermarket parts for the all-new 2019 Chevrolet Silverado 1500. GM’s bigger, lighter, and more powerful Silverado pickup is more efficient than previous models thanks to a complete redesign for the 2019 model year. With these enhancements for the completely new fourth-generation Silverado comes …
Continue Reading about Five Hot Mods for Your 2019 Chevy Silverado →
Edibles. They're not just for stoners anymore. Thanks to this new product innovation from The Glenlivet, whisky drinkers are now able to nibble their way toward a more blissful state. https://youtu.be/fQHC9FrDUuI Described as a first of its kind for a spirit brand, the edible capsules are 23ml in size, fully biodegradable and provide the “perfect flavour-explosion” experience. Miriam Eceolaza, director of …
Continue Reading about The Glenlivet Introduces Scotch-Infused Edibles at London Cocktail Week →
Where do brands fit into the larger cultural landscape today? It's a question that some brand managers and ad agency partners would rather not answer. At the other end of the pole, there is Diageo's Johnnie Walker, which has a definitive answer to the non-rhetorical question. Let's watch and listen... https://youtu.be/xlrtPtxIB5k The spot was created by Anomaly and directed by Chris Sargent of Anonymous …
Continue Reading about This Land Is for Johnnie Walker Drinkers →
Labor Day weekend is almost here. Carhartt, America’s premium workwear brand since 1889, will close all retail stores, the corporate office, and U.S. manufacturing and distribution facilities on Labor Day to honor its employees and pay tribute to the country’s hardest working people. Tony Ambroza, Chief Brand Officer at Carhartt, said, “We are committed to serving the workforce and being a champion for the skilled …
Continue Reading about Today’s Clumsy Rookie Is Tomorrow’s Skilled Worker →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
