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GoDaddy Joins The Age of Aquarius, Asks Entrepreneurs To Sing Along

Build it and they will come running towards you with their cash. That's the digital daydream that so many people sell today, and so many more buy, myself included. Now, GoDaddy, a purveyor of domain names and web hosting services, is peddling the idea that we can make the world we want, one pushed pixel at a time. https://youtu.be/-qND8XaOUk4 "Make the world you want. You've got the power, we've got the …

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Meet Li Ziqi, A Bohemian Chic Capitalist from the Mountains of Sichuan Province

Meet Li Ziqi. The 29-year-old is one of China’s biggest social media stars. She has 22 million followers on the microblogging site Weibo, 34 million on Douyin, and another 8.3 million on YouTube (which is banned in China). Ziqi lives in the village of northwestern Pingwu, Mianyang City, Sichuan Province, China. She began posting rustic-chic videos of her life in rural Sichuan province in …

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Nature Needs Heroes and Your City Needs You

Why do urban artists wear Timberland? Could it be that Timberland works harder than most to appeal to young urban customers? In this new campaign from Timberland and their agency, Pereira O’Dell, the brand's "Nature Needs Heroes" platform and commitment to a greener world is front and center. In an interesting twist, the campaign presents community and urban spaces as overlooked forms of nature—nature in need …

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Did You Know That Bon Appétit Has 4.61M Subscribers on YouTube?

People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation's largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers on YouTube. SUBWAY Restaurants is on TV every day, but the …

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How’s The Job Search Going?

When you're in the middle of a job search, people can be so helpful. A friend or family member might innocently and genuinely offer, "Hey, have you tried Indeed?" For the job seeker, it's the kind of question that can make one want to sink deep into a tub. https://youtu.be/MSbE6kFT_Go "Yes, thanks friend. My resume is on Indeed and I have email alerts all set up, so all the awesome jobs I might want are …

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Media Expert, Simon Peel, Helps Get Adidas on the Right Page

Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and underinvested in brand marketing, as told by Simon Peel, the athletic brand's global …

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Five Hot Mods for Your 2019 Chevy Silverado

https://youtu.be/XafpqJQVYJQ In this episode of “The Haul” from AmericanTrucks, host Sara Riordan selects five aftermarket parts for the all-new 2019 Chevrolet Silverado 1500. GM’s bigger, lighter, and more powerful Silverado pickup is more efficient than previous models thanks to a complete redesign for the 2019 model year. With these enhancements for the completely new fourth-generation Silverado comes …

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The Glenlivet Introduces Scotch-Infused Edibles at London Cocktail Week

Edibles. They're not just for stoners anymore. Thanks to this new product innovation from The Glenlivet, whisky drinkers are now able to nibble their way toward a more blissful state. https://youtu.be/fQHC9FrDUuI Described as a first of its kind for a spirit brand, the edible capsules are 23ml in size, fully biodegradable and provide the “perfect flavour-explosion” experience. Miriam Eceolaza, director of …

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