Stress is natural but it can also be lethal. Thus, we need to develop skills to properly manage our daily stresses. In other words, we need to learn to "let it go." Learning to let go is a critical survival skill. It is also the new call to action from Colombian juice brand, Soka. While a juice break can't solve all your problems, it might help you "chill" for a few moments, and that's a small …
An Invite to “Discover, Preserve, and Represent” Your Family
With over 23 million AncestryDNA customers, over 40 billion historical records, and more than 133 million family trees, Ancestry provides the best resources for consumers across the globe who are interested in finding out who they are and where they came from. To help spark an interest in family and what it means to be related, Ancestry turned to Wieden+Kennedy for a fresh perspective and the agency returned a new …
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Hank, the Buffalo with Wings, Would Like To Have A Word
If you're a college football fan and a Colorado Buffaloes fan in particular, you already know and love Ralphie. He runs the field with five handlers in tow before each home game. Ralphie is a legend. Now, there's a new buffalo* in town. His name is Hank and he works for a chicken wings conglomerate. By brand mascot standards, Hank is a handsome beast, but he also has a bit of a 'tude. Hank proudly states that …
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“Trust Your Spirit,” Your Gut, and Your Choice of Bourbon
Some musicians spend a lot of time in bars because bars have stages and people who like to dance. Bars and their patrons help musicians make their way in the world and that's something. It doesn't mean that the musicians drink more than anyone else, or that they favor a particular bourbon (if they do drink). Maybe they do, maybe they don't. Whatever the sitch, it helps to have the talent on your side and in this new …
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Corona Makes A “Living Billboard” That Walks Like A Crab
Outdoor advertising is often seen as a blight on the landscape by millions of passers-by in their cars. In many cases, the critics (and would-be shoppers) are spot on in their disdain for the medium. There are a great number of ads in the environment, and a great number of them fail to connect, entertain, or inform. Corona Peru is on another page with this innovative out-of-home effort made in collaboration with …
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Thriller: Ryan Gosling Escapes with A New TAG Heuer Carrera
Actors. They're always acting. Ryan Gosling, for instance. Even when he's lifting an expensive timepiece, he's acting like it's no big deal. But it is a big deal. No one—not even a Hollywood movie star—walks off with a TAG Heuer Carrera and gets away with it. https://youtu.be/DDKKB5KaROU The watches in this heritage collection from TAG Heuer range in price from $3200 to $24,050 (expensive, but well within …
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Banana Boat Introduces Nest Domes to Protect Endangered Sea Turtles
Banana Boat protects you from the sun's harmful rays. Now, the skincare brand is extending its reach into wildlife preservation. During the last four years in Colombia, 99 percent of sea turtles have been born female. The sand's warmth influences their sex during the incubation phase: if a turtle's eggs incubate below 27.7°C the turtle hatchlings will be male. If the eggs incubate above 31°C the hatchlings will be …
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Heinz Brazil Is Improving the Tattoo Experience for All
In an innovative, relevant, and health-conscious move, Heinz Brazil is developing a proprietary "Heinz red" tattoo pigment using only non-harmful ingredients and making the ink available to tattoo parlors throughout Brazil. The action comes on news that color tattoo ink faces growing restrictions and outright bans in countries around the world. The European Union alone has banned over 4,000 ingredients used in the …
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