Adpulp
Advertising News and Know-How
Titles are superficial. And like so many superficial things, we cling to them dearly. Particularly so in the ego industries where a director is someone with a seat and a say. Hey, I get it. It makes sense. When it takes you 15 years to make it to creative director, you want to revel in the majesty of it all. At least until the wight of the meetings crushes you, at which point you could care less what you're …
Continue Reading about Will The Real Experience Designer Please Stand Up? →
Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several more of her core beliefs in a tidy piece on Medium. For instance, this belief is as charming as …
Continue Reading about Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast →
Advertising is alive. As such, the industry evolves, sometimes as dizzying speeds. If you doubt me, please take a look at the following exhibit, a series of Sunbeam Bread TV spots from 50+ years ago. The announcer says, "Buy energy-packed Sunbeam bread" with such enthusiasm, how could our grandmothers have put up any resistance? I mean seriously, this bread is just loaded with product benefits. …
Continue Reading about Fresh, Tempting Sunbeam — The Bread You Need For Energy →
The agency business in being pounded by a sea of rough and tumble changes today. Agencies are struggling to get lean and nimble, and MBA-toting bean counters are key to this reformulation. Unpopular though they may be, agency CFOs are nevertheless in high demand, says Jay Haines, CEO of global executive-search firm Grace Blue. One of the biggest hiring trends we’ve seen in the past 12 months has been an …
Continue Reading about Where Have All The Visionary Money Makers Gone? →
The words we use are important. Words convey meaning. Right now, I am looking for the words to convey how much I love this ass-kicking, fact-kicking session from Gary Vaynerchuk, head of Vayner Media. In the video, a person asks Vaynerchuk how to meet "relevant people" at South By Southwest. Gary Vee rightly does the questioner and the larger world a great service by breaking down what's wrong with the …
Continue Reading about Gary Vee Rocks The Mic, Wins AdPulp’s International Humanitarian Award →
Editor's note: Please welcome Nathan Archambault of AKQA in NYC to AdPulp. An earlier version of this article appeared on Maybe I'm Gravy. The old advertising agency model, the one where Madison Avenue agencies took their sweet and expensive time, isn’t working anymore. It’s time for a forced retirement. Sorry, old model. The nature of the business has changed. Client relationships have splintered and the …
Hats off to David Zaleski at iMedia Connection for capturing a serious topic in a humorous way. Zaleski says at the end of his video lashing that there's no need for social media managers. I wouldn't go that far, but statistics do point to a downward trend. According to newly released stats from career site Indeed.com, growth in positions with the title "social media manager" slowed to 50% in the past year, a …
Continue Reading about For Modern Brands, Social Media Marketing Is A Shared Responsibility →
Media is powerful. In fact, just one potent article in a trusted magazine or newspaper has the power to inspire us, shape us and lead us to new places. Take "The Brand Called You" by Tom Peters. The article first appeared in Fast Company on August 31, 1997. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of …
Continue Reading about Come On Down, Everyone Is Welcome At The Altar of Creativity →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
