Yet Another Facebook Story: Some B2B Marketers Find It Slow Going

According to The Wall Street Journal, B-to-B businesses are having a harder time connecting with their target audience on Facebook than their B-to-C counterparts. Thankfully, the reporter explores the other side of this story, as well. Some B-to-B owners say social networking is actually ideal for their demographic since it can take months for their […]

Yet Another Facebook Story: Zuck Likes Microsoft For Search (Harvard/Stanford Rivalry Plays Out In Real Time)

Microsoft’s 2007 investment in Facebook is paying off. The two companies announced a search partnership yesterday that will incorporate the opinions and preferences of one’s Facebook friends into Bing search results. Watch live streaming video from facebookinnovations at According to Ad Age, the move will help Bing further differentiate itself from Google and extend […]

What We’re Watching: Harvard Geeks On The Big Screen

Darby and I went to see The Social Network this afternoon. It’s a well made film thanks to efforts of screenwriter Aaron Sorkin (“The West Wing”) and director David Fincher (“Fight Club,” “The Curious Case of Benjamin Button”). Harvard Law professor Lawrence Lessig, writing in The New Republic, says, “As a film, visually and rhythmically, […]

@ChuckGrassley Just Wants To Keep In Touch

Iowa Senator Chuck Grassley likes to use new technologies like Facebook and Twitter “just to keep in touch.” Which means what? That Senators are friends now? Or that these two platforms for keeping in touch with friends are forever lost to the relentless pitchman? [via Gawker]

Jets Bring The Game (And Their Social Strategy) To Facebook

The New York Jets, with help from Arkadium, have entered the social gaming space on Facebook, with the launch of Ultimate Fan. From rooting for their favorite team to predicting game scores to holding a virtual tailgate with fans all over the country, there is a component of the game for everyone, no matter which […]

Denim Is Perfectly Analog

Diesel is busting Facebook and its legions of users’ balls with this wicked smart tongue-in-cheek campaign. Learn more at, where the brand says things like, “We, the stupid ones, prefer the park to the platform.” And, “It’s smart not to join us. Be stupid.”

If You’re Like Most Consumers, You Like A Great Deal And Increasingly Uee Facebook To Find Them

Exact Target asked consumers what motivated them to follow a company, brand or association on Facebook? Here are the results: Note that 40% and 36% are looking for a discount or a freebie. In other words, there’s no genuine interest like self-interest. [via Roy Morejon]

Design The Best Experience, Win Hearts And Minds

Irish journalist Trevor Butterworth writing for Forbes makes a salient point about Facebook’s poor design, and how it endangers the long-term viability of the site. If you’re actually busy, maintaining the site is simply too much work. Anything that can deliver the useful essence of Facebook without the effort has a distinct advantage; the problem […]