Adpulp
Advertising News and Know-How
This past weekend, I went down to the Puyallup Fair, which dates back to the early 1900’s and is one of the largest in the country. Amid the rides, games, gastronomic atrocities, and livestock competitions, are hundreds of sellers pushing practically any product you could think of, and many you didn’t know existed. The halls of the fair, and the outdoor pavilions were lined with products of all kinds. …
Continue Reading about The Puyallup Fair Offers Fairly Good Sales Lessons →
Some pranksters (that may or may not be employed by Taco Bell and/or its ad agency, DraftFCB/Orange County) posted flyers in the small town of Bethel, Alaska announcing that a new Taco Bell would be opening on July 4th. The flyers included a fake web address but a real phone number belonging to a local citizen, who ended up fielding many unwanted calls about possible jobs at the new fast food restaurant. The …
Continue Reading about Taco Bell Airlifts Taco Truck To Remote Alaska Town, Feeds The Tacoless →
As you know, I've been decompressing from the weight of much too much information. So pardon the self-referential nature of things. I'll look outward again. Before I do, I want to point to new research from Harvard University that indicates as much as 40% of our speech is devoted to telling others about what we feel or think. Well, that sure explains Tweetbook. Apparently, bragging stimulates the brain's …
Continue Reading about What’s In The Box? I Hope It’s An Invitation →
Have you heard the call of Jim Beam? If you live in Australia, chances are you know the from-deep-in-the-jungle sounds. According to The Inspiration Room, the noisy work stems from The Works in Sydney. The campaign began with jungle calls broadcast around Sydney in the three days leading up to the broadcast of the first television commercial. For all the talk about moving away from interruption …
Continue Reading about Move Over Howler Monkeys, Jim Beam Drinkers Are Making A Racket →
You want to involve people in your advertising. So they pay attention to it, and maybe even tell other people about it. Like so: On Friday the 24th of February, in the heart of the Parisian business district La Défense, McDonald's and BETC gave passers-by the opportunity to have their photo taken and integrated into the new McDonald's outdoor print campaign. From the looks of it, the participants had a …
Continue Reading about Venez Comme Vous Êtes (Come As You Are) →
Are you tired of hearing about shopper marketing? Or no, maybe you are still wondering what the hell "shopper marketing" is? It's two words for retail, instead of one. Stuart Elliott calls shopper marketing "one of the hottest fields in advertising" in his piece on Team Enterprises, based in Fort Lauderdale, Fla. Team Enterprises is starting its shopper marketing division, to be called Team …
Continue Reading about All Marketing Is Shopper Marketing, But I Digress →
A while back, I wrote about my newfound friends at Seattle's egg and their Tomato Goodness brand. So should all agencies get into a business of some other kind? What kind of experience is lacking if all we focus on is making advertising? If we’re going to pursue more experiential marketing ideas, it helps to be experienced. And no, I don’t mean experience in the sense of having 20 years of creating ads. I’m …
Continue Reading about In Advertising, There’s No Substitute For Experiencing →
Taap.it is a startup intent on solving problems for its customers. According to The Next Web, "the mobile app connects local buyers and sellers in a Craigslist like fashion, albeit with items both searchable and sellable by location." In other words, it's a hyperlocal ecommerce community with a critical game layer. Here, let the company's cartoons talk: Taap.it also seeks to provide utility to …
Continue Reading about If Your Phone Is So Smart, Have It Bring You A Hot Dog And A Beer →
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