If Your Phone Is So Smart, Have It Bring You A Hot Dog And A Beer

Taap.it is a startup intent on solving problems for its customers.

According to The Next Web, “the mobile app connects local buyers and sellers in a Craigslist like fashion, albeit with items both searchable and sellable by location.”

In other words, it’s a hyperlocal ecommerce community with a critical game layer.

Here, let the company’s cartoons talk:

Taap.it also seeks to provide utility to users at events. According to Andrew Calagna, Director of Event Marketing for Taap.it, fans at sporting events will now be able to order food and beverages straight from their smart phones and have the items delivered to their seats.

Calagna says, “We are going to enhance the overall experience of sport fans everywhere.”

Taap.it’s mobile application also lets fans participate in contests, vote for player of the game and rate player performances.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.