Adpulp
Advertising News and Know-How
AUSTIN—It's a gray Monday morning in Bat City. My commute to downtown is easy and free parking is available on the east side of I-35. I walk to Rainey Street, where Bose, the country of Australia, and other big brands are temporarily encamped between the permanent food trucks. I am here to visit the Comcast NBCUniversal House in order to attend a panel sponsored by Bluprint, called "Creativity Today: When …
Continue Reading about Unboxing Creativity at SXSW Interactive →
South By Southwest, or #SouthBy for short, is a mashup of industry festivals—film, music, interactive, gaming, comedy, and education—all of which take place in and around the Austin Convention Center over a 10-day span in March. The first SouthBy was held in March of 1987. Now, 32 years in, both SouthBy and Austin are huge. The city's population was 461,000 people in 1987 (the year I graduated from college). …
Continue Reading about Like Texas, SXSW Is Huge, Rich, Diverse and Impossible to Ignore →
Skittles is candy with attitude. The brand also runs funny, memorable ads, but not on Super Bowl Sunday. To celebrate the biggest marketing day of the year, Skittles is going with a 30-minute commercial, live on Broadway. Skittles Commercial: The Broadway Musical is a one-show-only, live 30-minute spectacle, performed in the heart of Times Square in a 1,500 seat Broadway theater. Through song and dance, the show …
Continue Reading about Skittles Skips The Super Bowl; Opts to Produce A Broadway Musical →
Prepare yourself for this staggering statistic: 300,000 pounds of plastic ends up in the ocean every nine minutes. To bring awareness to the issue of ocean plastic pollution, Hub Strategy & Communication and the Monterey Bay Aquarium unveiled a life-sized plastic blue whale art installation on Crissy Field in the Presidio. The 82-foot-long blue whale made from hand-recycled plastic trash debuted in October …
Continue Reading about People, We Have A Whale of a Trash Problem →
Weekend one of Austin City Limits Music Festival is complete. With 80,000 music fans a day coming and going from Zilker Park, experienced festers find alternatives to driving. For brands active in the ride-sharing space, ACL Fest is an incredible platform, and what better way to provide an opportunity to local Austin musicians who drive for Uber than to invite them to play their original music live on …
Continue Reading about Brand Experience in the Wild: Uber’s “Radio Live” Stage at ACL Fest →
A company known for its alternative fuels and commitment to sustainability has built a cabin in Finland to showcase its innovation. https://youtu.be/bXrgNBhDLjo The Nolla (= zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city center, on the Vallisaari island. The cabin has been built from sustainable materials and is designed for a simple lifestyle with minimal to no …
Continue Reading about Is It An Experiential Ad for Sustainability, A Summer Home, Or Both? →
Do you know what ghosting is? It started with online dating, but the practice of disappearing in the middle of a project you're working on, or a job interview you're in the middle of, is now widespread. It's a sickening trend and its end is not now in sight. The LinkedIn post I made about ghosting in the workplace received over 3300 views and eight comments. Based on the interest in the topic, and based …
Continue Reading about Oddly, Workplace Ghosting Is The Trend That Reveals →
Domino's delivery drivers cover 10 million miles each week in the U.S. alone. If you worked on the Domino's account at Crispin Porter & Bogusky, what might you do with this not insignificant fact? The agency's answer is Paving for Pizza, a civic-minded promotion that wraps the brand in a warm PR blanket. https://youtu.be/zs8OYBofhFs According to CityLab, "there’s a certain logic in having Domino’s …
Continue Reading about “Paving for Pizza” Expands The Idea of What Advertising Can Be →
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