Philadelphia agency, Red Tettemer, constructed this "Sausage vs. Sausage" custom foosball table for Hatfield Quality Meats touse at live events and sponsorships. See this Flickr set for more. …
The Army Learns How To Shop Its Brand
Given that the Bush/Cheney administration abused the military and the nation's trust by leading us into war on false pretenses, recruiting young men and women to serve in the armed services is a tough chore today. Which is why the Army is busy developing new marketing weapons. According to Adweek, the Army is spending $12 million to develop an experiential marketing campaign that deploys in malls. Unlike recruitment …
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Italy: Beautiful Country, Bad Client
If you think your client is a little too bureaucratic and slow, try designing a web site for Italy. The Wall Street Journal has more: Through the official Web site, Italy plans to showcase its cultural, natural and gastronomical treasures, while also helping tourists with hotel and travel bookings. The portal is scheduled to go live next spring. The plan has critics, however. Five years have already been spent -- and …
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“Get Off Of My Cloud” Turned On Its Head
John Battelle, CEO of Battelle Media, a company that sells advertising for a group of high profile blogs, is now venturing into experiential marketing. According to Ad Age, Battelle organized what he's calling CrowdFire at this weekend's Outside Lands music festival in San Francisco. CrowdFire is an attempt to bring a mash-up of the thousands of camera-phone pictures, hand-held digital-video recordings, blog posts …
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Making A Mark at Vitamin Water
Vitamin Water has a concept store in the UK, where the lowly internet message board is put to use in an an elevated experiential setting. In other words, consumers can write down what they think on the wall after trying a certain flavor. No word on how often the wall is wiped clean or how long it takes to fill with commentary. [via The Denver Egotist] …
The Mother of Experience
I love when the creative darlings tackle experiential marketing and content. Their adoption lends gloss to the categories and makes it all the more likely that the practices will become mainstream over time. According to Ad Age, Mother is extremely active in these pursuits. For Pot Noodle, the London agency has created a branded musical, which will open at the Edinburgh Fringe Festival on Aug. 1. For Eurostar (the …
On Immersive Engagement
Funky Business is an experiential marketing agency in Bucharest, Romania. I like how they explain their practice on their blog. What does experiential marketing actually do? Strategically, it turns the consumer into an explorer. It transposes him into a medium charged 360° with brand values, it involves him in a story. The story has to be fascinating enough that consumers wish to listen to it and share it with …
Making Music With Machines
Cool Hunting is reporting on a new experiential marketing initiative from Absolut Vodka. Absolut Machines is Absolut's promotional initiative that explores where technology meets design in the form of two "machines." Last night we got to check out one, the Absolut Quartet, an interactive multi-instrumental robotic machine. It consists of a marimba played by rubber balls precisely shot from a robotic cannon, a series …
