Greyhound is sprucing up its user experience. This month, the first of 102 redesigned buses surfaced on Greyhound's routes from New York to Montreal, Toronto and Boston. Improvements include a freshly painted blue and silver exterior with a new logo, free Wi-Fi, additional legroom, power outlets and adjustable three-point seat belts. [via The New York Times] …
Some Sound Thinking
I'm generally not much of a fan of anti-drug campaigns, but the Sound Advice Project is a pretty cool idea. From Creativity: Parents can record a short message to their child on the teen anti-drug non-profit's site. The sound file is then visualized as a sound wave, which is then translated into a 3D bracelet for the child. The agency drew from research that found kids whose parents talk to them about drugs are up …
Christina Aguilera And The Sweet Smell of Israel
Fans of pop music might expect Christina to air her laundry in public. Instead the pop diva hung her hangers in public, as part of an experiential marketing stunt to drive interest in her new perfume. Mizbala of Tel-Aviv placed tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label in public locations all over the country. …
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The More Appealing the Core Offering, The Easier It Is To Promote
LA Times is running a story about the Navy upgrading its housing for junior officers in San Diego, Jacksonville and Norfolk. To boost morale and reenlistment rates, the Navy and a private development firm have opened the first phase of Pacific Beacon, a $322-million high-rise housing project at Naval Base San Diego. Four 18-story towers now surround a quad on what was once the base's par-3 golf course. At full …
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Studying Shoppers
Looking for insight into how brands can entice frugal shoppers, Susan Berfield of BusinessWeek sat down with environmental psychologist Paco Underhill, author of Why We Buy: The Science of Shopping and Call of the Mall: The Geography of Shopping. In the written piece for BusinessWeek, Berfield takes Underhill to a Whole Paycheck where he sees much that meets his approval in the way of signage. We walk by a small …
I Don’t Know What’s Better, The Game Or Your Velveeta Nachos
Americans will eat 46% more chips this Sunday and Kraft Foods intends to be there in living rooms across the land to soak it all up. Literally. According to The Wall Street Journal, Kraft hired House Party, an Irvington, N.Y. experiential marketing firm whose specialty is setting up parties to promote clients' products. Using its database, House Party emailed Internet-savvy women ages 25 to 50, Velveeta's target …
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Interactive Doesn’t Mean Online, It Means To Play With, Vol. 2
Power + Water = FogScreen …
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Sausage vs. Sausage
Philadelphia agency, Red Tettemer, constructed this "Sausage vs. Sausage" custom foosball table for Hatfield Quality Meats touse at live events and sponsorships. See this Flickr set for more. …