Making A Mark at Vitamin Water

Vitamin Water has a concept store in the UK, where the lowly internet message board is put to use in an an elevated experiential setting. In other words, consumers can write down what they think on the wall after trying a certain flavor.
Thought_Wall_Vitamin_Water.jpg
No word on how often the wall is wiped clean or how long it takes to fill with commentary.
[via The Denver Egotist]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.