Italy: Beautiful Country, Bad Client

If you think your client is a little too bureaucratic and slow, try designing a web site for Italy. The Wall Street Journal has more:

Through the official Web site, Italy plans to showcase its cultural, natural and gastronomical treasures, while also helping tourists with hotel and travel bookings. The portal is scheduled to go live next spring.
The plan has critics, however. Five years have already been spent — and more than €45 million ($66 million) set aside — on creating the portal, and there’s nothing yet to show for it.
Several government ministries — in two administrations — and each of Italy’s 20 regions were involved in creating the portal. Associations of travel agencies and hotel owners had their say as well, while the design and creation of the site was assigned to a consortium of three different companies.

Yikes. I wouldn’t want to be part of those conference calls.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.