Do you have friends who have a tough time splitting the bar or dinner bill? There's an App for that! Three Syllables: Venmo Me! According to the Los Angeles Times: Venmo, owned by PayPal, and Cash App, owned by Square, have surged in recent years, as cashless financial services moved into the mainstream. Some 40 million people use Venmo, and payments jumped by 73% to $21 billion in the first quarter of …
Young Americans Can No Longer Afford The American Way of Life
Advertising is not created in a vacuum. For advertising to work, a campaign must fit into the larger context of the customer's life. Say you want to sell designer jeans to 20-somethings...the customers' ability to pay the inflated prices will impact the results, thus the economy's health is always a factor in a campaign's success, even when there's no mention of it in the brief. Millennial Buying Power Not …
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Deny Americans Avocados And The Revolution Begins
Are you ready to go days, weeks or months with no avocado toast? Are you prepared to eat tortilla chips with no assistance from guacamole? The nightmare scenario above could be here sooner than you think, provided Trump gets his way again. Should the worst happen, and the U.S./Mexican border close, U.S. grocery stores and restaurants will be completely out of avocados in three weeks. Are you ready for that dark …
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Forget Wisdom of the Crowds, It’s Wise To Work with Senior Citizens
"El presentador de noticias de 88 años" is a new effort to fight ageism from Fundación Las Rosas in Santiago and Chilevisión. The Chilean TV channel recently brought legendary Chilean anchorman Javier Miranda, 88, back to the primetime news show to deliver a special announcement about the value of senior citizens participating in today's aging workforce. According to the World Health Organization, life …
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What’s Ailing Retail (And What Does It Mean)?
Thanks to offshore manufacturing and the Walmartification of America, millions of American shoppers feel they have a right to pay less. The American shopper also wants to do less to pay less. After all, getting dressed and driving to a retail store where human interactions are the norm, is so last century. Seriously, why bother to go shopping (in the physical realm), when you can order just about anything your …
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Kraft Foods Comes Through In the Clutch
A job with the federal government may not be the most exciting job, but it offers some stability and the benefits are great. The downside, as we continue to learn, is that the federal government routinely sputters and like a normal business that's poorly run, shuts down. During the present shutdown, now in its 3ist day, 800,000 federal workers are without pay. This is leadership at its worst. Meanwhile, corporate …
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WPP Lets Thousands of People Go; Calls Itself A Creative Transformation Company
Advertising is a tough business that seems to get tougher by the day. One day you're on top, enjoying long lunches and VIP invites to the best parties in Cannes. Then a new day dawns and you're out the door just like that, left to wonder what happened and what's next. Derek Thompson of The Atlantic argues that "the future of the advertising business is being moved to technology companies managing ad networks and …
Oddly, Workplace Ghosting Is The Trend That Reveals
Do you know what ghosting is? It started with online dating, but the practice of disappearing in the middle of a project you're working on, or a job interview you're in the middle of, is now widespread. It's a sickening trend and its end is not now in sight. The LinkedIn post I made about ghosting in the workplace received over 3300 views and eight comments. Based on the interest in the topic, and based …
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