Vinny Warren of The Escape Pod likes what he calls "the hard sell." What is the hard sell? The hard sell is the ad that instantly makes you want what's being advertised. You'd think this would be the permanent orientation of advertising ALL THE TIME. But it isn't. People can get a bit lax in good economic times. And forget their real job. Recession makes you keener. We're all watching our spending a lot more …
A Textbook “Marketing As Service” Example
SPAR, founded in the Netherlands in 1932, is the world's largest international food retail chain with nearly 16,000 stores in 34 countries. According to JWT's AnxietyIndex*, SPAR supermarkets in Prague have launched a special online tool to help consumers deal with the economic crisis. Consumers can print a new discount shopping voucher every day. They can also ask online consultants from the University of Economics …
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LinkedIn Is Serious
Abbey Klaassen at Ad Age notes that LinkedIn is well positioned to capitalize on the downturn in the economy. The professional networking site hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it's gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today, which would make it even with Yahoo HotJobs, the third-largest …
Ad People Helping Ad People
As the economy made its turn for the worse last November, execs at Toronto agency Huxley Quayle von Bismark started receiving a mountain of resumes. Given that they are sensitive people, an idea popped into their heads. Just One Project is the result. According to The Globe and Mail and Ad Age, Just One Project encourages clients to put the agency on, you guessed it, "just one project." They in turn will put a …
California, Prophet On A Burning Shore
"Seems so long I felt this way and time sure passin slow My time coming, anyday, don't worry about me, no " - John Perry Barlow Mark Morford is a columnist for The San Francisco Chronicle. In his latest piece, he imagines a glorious "green in every way" future for the Golden State. Pot is, by a huge margin, the single largest cash crop in the state unless you count porn stars and celebrity rehab. It rakes in upwards …
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Top Brands Are The Land of Real Value
There are times when Mad Men let doubt creep in. Times when they wonder if their investment in advertising is well spent. If you're suffering from such thoughts, maybe this will help... According to Market Watch, America's Top 100 brands (as ranked by BusinessWeek and InterBrand) generated a 31% return from 2000 through 2008, while the S&P 500 left you with losses to the tune of 28%. This, despite big losers in the …
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Dark Skies? Fly Through Them!
According to Ad Age, Cessna sees its planes as "productivity tools." You know, like Power Point. …
Lifestyles of The Still Pretty Damn Rich
Wall Street is more than a street in New York, just as Madison Avenue is more than a street in New York. In fact, a large part of Wall St. now exists in Charlotte, NC--The Queen City. Which is perfect really. Bankers can move money around in Manhattan by day and be back at Lake Norman for ribs and cocktails by sundown. Unless said bankers have to fly commercial and negotiate the nation's airports. Then all bets are …
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