Abbey Klaassen at Ad Age notes that LinkedIn is well positioned to capitalize on the downturn in the economy. The professional networking site hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it's gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today, which would make it even with Yahoo HotJobs, the third-largest …
Ad People Helping Ad People
As the economy made its turn for the worse last November, execs at Toronto agency Huxley Quayle von Bismark started receiving a mountain of resumes. Given that they are sensitive people, an idea popped into their heads. Just One Project is the result. According to The Globe and Mail and Ad Age, Just One Project encourages clients to put the agency on, you guessed it, "just one project." They in turn will put a …
California, Prophet On A Burning Shore
"Seems so long I felt this way and time sure passin slow My time coming, anyday, don't worry about me, no " - John Perry Barlow Mark Morford is a columnist for The San Francisco Chronicle. In his latest piece, he imagines a glorious "green in every way" future for the Golden State. Pot is, by a huge margin, the single largest cash crop in the state unless you count porn stars and celebrity rehab. It rakes in upwards …
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Top Brands Are The Land of Real Value
There are times when Mad Men let doubt creep in. Times when they wonder if their investment in advertising is well spent. If you're suffering from such thoughts, maybe this will help... According to Market Watch, America's Top 100 brands (as ranked by BusinessWeek and InterBrand) generated a 31% return from 2000 through 2008, while the S&P 500 left you with losses to the tune of 28%. This, despite big losers in the …
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Dark Skies? Fly Through Them!
According to Ad Age, Cessna sees its planes as "productivity tools." You know, like Power Point. …
Lifestyles of The Still Pretty Damn Rich
Wall Street is more than a street in New York, just as Madison Avenue is more than a street in New York. In fact, a large part of Wall St. now exists in Charlotte, NC--The Queen City. Which is perfect really. Bankers can move money around in Manhattan by day and be back at Lake Norman for ribs and cocktails by sundown. Unless said bankers have to fly commercial and negotiate the nation's airports. Then all bets are …
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cleveraffordablememorableprovocative
"Fortune favors the brave." -Virgil Inside Fallon's Minneapolis headquarters, staffers are repeating the words of Virgil, the Roman epic poet, in hope that they may also "live" these words. According to Minneapolis / St. Paul Business Journal, Fallon's chief marketing officer Rob Buchner said: Fallon tries to keep its advertising campaigns clever but affordable, and that ad firms that do the same will be served well …
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One Of Beervana’s Stalwarts Looks At Soaring Demand, Intends To Meet It
The Bulletin in Bend, OR has good news! Gary Fish, president of Deschutes Brewery needs 10 new 45-foot-tall made in Germany fermentation tanks to meet growing demand for his lineup of craft beers. While a Bend expansion is preferred, other options under consideration include: acquiring another facility on the West Coast, building a new facility somewhere else, or contracting with another company to make beer outside …
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