Clear Makes It Clear: Get Back In Line

Nothing says privilege like bypassing people standing in a long line, especially at a high stress terminus like an airport. That’s why Clear got $199 from 260,000 members interested in skating by security lines at 21 U.S. airports.
But those Clear customers are now SOL. According to the Washington Post, New York-based Verified Identity Pass ceased operations late Monday night and notified its members in an e-mail.
It says on its Web site,, that it was “unable to negotiate an agreement with its senior creditor” and that it will not issue refunds, because of its financial condition.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.